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The marketing world gets more complex daily as more and more data and types of analytics become readily available to guide and evaluate our marketing efforts. More often than not, clients are asking for proof of success, ROI and other tangible results. To meet this growing demand, successful marketers are making greater use of digital analytics.
We’re all familiar with traditional billboards and Digital Out Of Home (DOOH) screens in locations ranging from New York’s Times Square to your local shopping mall, transit stations, airports or anywhere people gather. We’ve all watched the images change and seen video-based advertisements play on them, but did you know that in more and more locations, these screens are look ...