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The marketing world gets more complex daily as more and more data and types of analytics become readily available to guide and evaluate our marketing efforts. More often than not, clients are asking for proof of success, ROI and other tangible results. To meet this growing demand, successful marketers are making greater use of digital analytics.
We’re all familiar with traditional billboards and Digital Out Of Home (DOOH) screens in locations ranging from New York’s Times Square to your local shopping mall, transit stations, airports or anywhere people gather. We’ve all watched the images change and seen video-based advertisements play on them, but did you know that in more and more locations, these screens are look ...
In front of you is an analytics report touting the success of a recent digital marketing campaign. Full of colorful charts and graphics, the report demonstrates how the campaign drove an unbelievable number of visits to your website. A stirring in your gut tells you something isn’t right. The numbers look right, but are they? Did the team measure the right things? Why did t ...
If you've been using Google Analytics (GA) as your analytics solution over the past year or so, you've probably noticed that Google has been promoting its new analytics solution called "Google Universal Analytics" (UA). UA was in beta for well over a year. On April 2, 2014, it was moved from beta to production.
SEOs and Social Marketers speculate on the impact that Social Media marketing has on how well their websites perform in search results. There has been much conjecture with many people interpreting an array of correlations as causation. Both Google's Matt Cutts and Bing's Duane Forrester have come out (on more than one occasion) to emphatically state that Facebook Likes, Tweet ...