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Giuseppe Fratoni had a simple battle plan: he would put his business blog at center stage, create great content to position himself as an expert, and drive loads of traffic to his blog (ultimately generating more leads and more clients). Beginning with the well-known content marketing method of interviewing experts, he had visions of his blog and business driving traffic ver ...
You already know that limited-time offers are a powerful marketing tool. Consumers have a burning desire to jump on the exclusivity bandwagon and get their hands on something special before they miss out. When HubSpot performed an A/B test using a control page and a limited-time offer page, the limited-time offer outperformed the control by 8%.
The ever-increasing competition on the web has forced marketers to be more creative in their content marketing endeavors than ever before in order to drive conversions. In fact, conversion optimization has now become a must. According to a Venture Beat survey report, conversion rate optimization is one of the most crucial aspects of modern-day content marketing technology.