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Alan Wolk is a consultant with BRaVe Ventures and author of “Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry.” If you’re like most streaming video providers, your data is something you don’t really like talking about. It’s not very robust, there’s no real rhyme or reason to it, and while you know you should be doing more with it, you’re ...
Verizon’s recent posturing around the need for smaller, slightly less expensive bundles is a classic case of treating the symptoms not the cause. Because the real threat that Big TV is facing is the disconnect between the monthly cost and the perceived value of the customer experience they’re delivering. Right now, that experience, to put it mildly, stinks.
This post was written by Alan Wolk, a consultant with BRaVe Ventures, strategic advisors for the media & technology revolution, along with BRaVe co-founder Jesse Redniss and RAPP svp and director of creative technology Craig Elimeliah. It may be the comeback story of the year. No, we’re not talking about Beck nabbing the Grammy from Beyoncé in front of a dumbfounded Kanye.