aleks peterson

  • Progressive Profiling: A Cure for Poor Lead Quality and Form Friction

    You wouldn’t propose to a complete stranger, would you? So why ask prospects for a commitment without first getting to know them a little? If your landing pages and web forms don’t bring in usable prospect data, how can you follow up with prospects and nurture them into qualified leads? How can you pass them to sales for further development? The struggle is real.

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