aleksandr peterson

  • How To Get A Positive Return On Your Marketing Investment

    Calculating return on a marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results. It’s no wonder that 80 percent of marketers have trouble proving the business value of their spending, campaigns, and activities.

    B2B Marketing Insiderin EMail How To's- 14 readers -