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Traffic generation is a standard metric for most content marketers. With two-thirds of marketing professionals citing website traffic as the most effective content marketing metric, brands must understand how to drive visitors without compromising quality. Unfortunately, as SEO and traffic generation practices have changed over the years, many mistakes have become intertwine ...
Let’s face it. Your primary purpose in writing blog posts is not to capture Facebook “likes” or get ranked. You’re writing a blog for strategic business purposes. You want the content to achieve something. You want to increase your conversions – to put a direct value on the time invested in blogging.
I don’t know about you, but I don’t build websites for the fun of it. Sure, I enjoy the process of watching a new site come to life, but I’m not doing it out of the goodness of my heart. When I build a new website, I want results. Because of this, I’m a big fan of conversion rate optimization (CRO), defined by Sean Ellis of Qualaroo as: “The method of using analytics and us ...
You’ve composed your email’s message. You’ve formatted its design. And, finally, you’ve pressed the ‘send’ button. So where’s all your traffic? Why aren’t people opening your message, and why aren’t those who are reading it clicking through to your website and converting? After all, statistics suggest that 44% of email recipients made at least one purchase last year based o ...