Alex Campbell

  • Marketers: Ditch The Plastic Loyalty Cards

    It's no secret: the retail landscape has changed. Brands must work harder than ever before to capture the attention of consumers. Not only do marketers need to win the battle when consumers choose between purchasing online and buying in-store, but brand offerings must be accessible to their core audience at all times across multiple touch points and devices.

    Alex Campbell/ Marketing Land- 5 readers -
  • Opening Mobile Wallet Opportunities For Marketers

    There is a lot of buzz about mobile wallets — mostly, the challenges facing mass adoption of mobile payments. This has left many marketers to wonder how they will be able to implement innovative mobile payment technologies into their mobile/brand strategies. While the industry focuses its attention on m-payments (and lack thereof), marketers who want to stand out have a uniqu ...

    Alex Campbell/ Marketing Land- 10 readers -