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Marketing Strategies for Hotels Today’s internet-driven business landscape is unique, exciting, and fast-paced, which means that it has considerable requirements for success. Back in the day, newspaper ad space was utilized, flyers were displayed around town, and companies looking to boost profits put special promotions into effect. There is one thing that hasn’t changed.
Voice Search Optimization Today’s quick-evolving technological landscape offers countless tools, resources, and products designed to improve the ease of customers’ lives. Specifically, smartphones provide entertainment and instantaneous communication abilities for users (nearly two-hundred-million Americans!), self-operating cars are being deployed on the road, and voice-contr ...
Google is switching to a mobile first index. This means that mobile experience will determine ranking. Previously desktop performance was put first. A main reason that Google is doing this is because users are on there phones a lot more these days. People spend 177 minutes per day on their phones. That is almost 3 hours out of the day. That’s ⅛ of their day.
Most of the search engine optimization is a process. Yes, there are many aspects of technical SEO that you need to have to be successful. You must make sure that you are following best practices or you could see lackluster results. On the other end of the spectrum, you could even get a penalty. Even though there are many aspects to SEO aside from these two simple points.
Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100% confident that you are up to date with all the changes that have gone on this year on the platform? There were ALOT. They ranged from small changes to the interface, to completely changing the layout. They removed right-hand side ads, they put an emphasis on mobile, & they intr ...
Whenever you can get the help of automation you should at least give it a try. The things that marketers are tasked to do at work is only growing. I am sure that the same can be said for a hotel general managers position. GM’s have to do more with less. Revenue management, operations, and marketing are just a few of the routine tasks.
I read an article the other day that stated that the reason that Google has done so well because they are constantly solving for the user. They are constantly doing what provides the user the best experience. As I was working on our bi-monthly newsletter, I couldn’t help but realize that there are many hotels out there that still are not putting the user first when it comes to email marketing.
Hotel PPC campaigns can seem intimidating at first. You can easily spend hundreds of dollars if you’re not careful. This is why so many people are weary of trying out paid search. Once you get the hang of it, you realize that there’s potential for fantastic ROI. Below are a few tips to get your PPC account up and running.
You are presenting an ad to millions. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage and try to strike the chord that responds. Claude Hopkins There are few things that withstand the test of time in marketing. Google can change from one year to the next, or it seems like there’s a new platform sprouting up every few months.
The hotel industry is as competitive as it has ever been. There are book direct campaigns springing up left and right. OTA’s are commanding more and more of the consumers attention. How can a hotel compete? Is it rate parity? Could it be top-notch guest satisfaction? While those are both ways that hotels can stand out in a crowded marketplace, that that wont ensure that they sh ...
Have you ever heard the expression, “it’s not about what you know, but about who you know?” This turn of phrase dates back to 1914-1918 but has never been truer than when it comes to hotel digital marketing in 2016. Networking is so important. When it comes to effective hotel marketing, connecting with the right people can skyrocket your marketing efforts on different platfor ...
The world for hotel owners can be quite difficult. There are days where you feel like you don’t even have a moment to breathe. You know that the positive aspects of being in the hotel business are worth it, but sometimes it feels like a futile effort. You put one fire out, and then it’s on to the next one. This issue comes up a lot when you are allocating hotel marketing dollars.
For those of you that are not familiar with Dynamic search ads for hotels, let me briefly explain what they are. Dynamic search ads, or “DSA” are a way to dynamically serve customized advertisements to your potential customers via Google Adwords. Google uses their web crawling ability to show the user the most relevant piece of content on your website and ties it into one of your AdWords ads1.
Earned, paid, & owned media? Getting into the digital space can be confusing. You know that you need to be there, but there are so many places you need to be. Which will be the best for your bottom line? Which one has the best lifetime value? It’s Facebook! ..no, wait, its email marketing! Is it the website, or could it be PPC? Don’t have a panic attack just yet! T ...
What if I told you that there was a way that you could succeed in paid search for boutique hotels with a small budget? I’m not talking about changing the game overnight. I am talking about establishing a foothold in paid advertising for your non-brand hotel. Let’s call it the safest way possible to test the waters. So what is this technique? Well, it’s actually a simple two-pronged approach.
Do you know your how your hotel is positioned against your competitive set? Have you considered looking at the positioning strategies for your independent hotel lately? The chances are that you have not. The reason that this happens is that people in hospitality management are so busy doing everything to keep their property running smoothly.
Time: There is a new mobile-first mindset for many consumers. Studies have shown us that users turn to their mobile phone,and more importantly, voice search when they are looking for answers to their questions.1 Information is now more available than it has ever been. The user can gather their information in minimal time.
In today’s internet-driven climate, more hotel guests can voice their opinions of your hotel in a matter of minutes. These initial guests can have their opinions heard and considered by other potential hotel guests. In a matter of minutes, this hotel guests reviews can have their very own rendition of At the Movies with Gene Siskel and Roger Ebert; Only this review is about your hotel.
In today’s highly competitive business climate, those who wish to stay afloat—and remain profitable—must take a number of steps and measures to do so. For traditional business (and more specifically, hotel) owners, some of these measures may come as a complete and total surprise. Case In Point: Branding Your Hotel Essentially, branding is the creation and integration of a logo ...
Advertising today is completely different than it has been at any point in history. The reality of today’s digital style of advertising and marketing is that massive, groundbreaking changes are commonplace. It is not uncommon to completely overhaul your digital strategy after a Google update. Whereas in the past marketing was enhanced and/or changed only occasionally, based ...