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Boasting over 400 million users worldwide, Instagram is a highly influential social media platform. With a range of active users who engage with images and videos, Instagram provides an opportunity for your brand to reach new audiences. But how can you utilise this platform to the best of your ability to build an audience and make sure they are engaged? And why should you do i ...
Users are the key to any service. It is users who purchase products, interact with brands and return to use the service again. By considering how users interact with and experience a journey, we can identify gaps in our services and find opportunities to add value to a user’s experience. User journey maps are a fast and interactive way to get teams on-board and understanding h ...
Camp Digital is a conference that focuses on design and user experience. It considers how technology is changing, its impact on the digital world and how we can utilise it. Team RocketMill attended this year’s conference, which had a strong moral message running through it: “Digital for good.” Out of this theme there are a few key takeaways that we can all use in our day-to-day work. 1.
Style guides are a bit hip and happenin’ at the moment. There are excellent examples out there from the likes of Code for America, MailChimp and Starbucks. At RocketMill, we’re looking into developing our own too. They’re a key resource for efficiency, consistency and producing a great final result.