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We’ve been looking at a lot of social data over the years. By 2011, we had gathered 120 billion impressions on Facebook alone — and now we’re into the trillions. That’s thousands of Facebook accounts, Twitter profiles, YouTube channels, and so forth. But let’s not mistake having lots of data with performing lots of analysis or creating lots of value.
Are you paying for visibility on Facebook? Have you tried Facebook mobile ads? Given how many people access Facebook on mobile devices, it makes sense to invest heavily in mobile ads. In this article I’ll share how Facebook mobile ads stack up to other Facebook ads and improve your marketing. Find out how to make the most of Facebook Mobile Ads.
How can you create unique value on top of Facebook’s platform? In our meeting at Facebook recently, they told us that our objective should be to create unique value on top of their platform. So if you’re just running ads, selling tabs, or providing pure agency services, your value will soon be competed down to zero or provided by Facebook themselves (as you can see in this new campaign).
The often overlooked reason why Facebook converts so well See what’s immediately above this sponsored post? It shows that Joe Chernov, Jill Rowley, Robert Scoble, and a number of my friends like this company. Kapost is a content marketing software company, so they’ve managed to attract the industry’s top influencers as fans.
Did you know that there are 5 possible ad placements on Facebook? We have two right column ad placements on desktop (homepage and non-homepage), two mobile options (mobile newsfeed and mobile apps), and desktop News Feed. Some people have a blind predisposition to running News Feed ads because the CTR is higher.
Save time making Facebook ads with Saved Audiences So you’ve painstakingly built a Facebook ads audience of a few dozen interest or workplace targets. What a chore to have to rebuild that targeting each time, right? Saved audiences allow you to take a well-performing audience and store it for later use, cutting down on the drudgery of re-entering your targets all the time.
Have you seen the video saturation in the News Feed recently? Whenever Facebook rolls out new features, they give it extra weight in the News Feed. And more exposure leads to more engagement, more engagement leads to further exposure, which creates these breakout viral posts. Like this lawyer, who got 446,000 people talking about this.
What can a $1 Facebook ad budget do? My colleague Christine Brewer wrote a quick article for our friends over at Canada Adopts. I quickly made an ad with just a $1 lifetime budget and some light targeting to people who like adoption, foster care, and are standing for other similar causes. I didn’t think much would come of it with such a large audience and such a small budget.
Remember when there were only a few hundred workplace targets on Facebook? You could only target people who worked at big companies. If you were a B2B marketer, you might not be able to hit any of the niche companies in your vertical. But potentially, you could stilltarget folks who worked at Walmart in Bentonville, Arkansas (their headquarters) or executives who work at E ...
Starting Sept. 1, all targeting and bidding on Facebook rolls up to the ad set level. You can no longer do mixed targeting and mixed bidding. In March, Facebook announced plans to simplify its advertising structure, breaking it down from campaign, to ad set to add. Facebook’s Patricia Lai announced in the PMD News group recently that the company is moving forward on part 2 of ...
What if you could get 7,284 interactions for only $99.32? That’s one cent per interaction. Why is Royal Purple’s cost per engagement (CPE) so low? We interviewed Marlena Solomon, “Social Sensei” at Royal Purple (seriously – that’s what’s on her door tag), to understand how. Marlena knows that social marketing is a process; goals, content, targeting, and amplification are n ...
Measuring social return on investment doesn’t require a degree in statistics or voodoo dolls. Just follow these nine steps to diagnose how your social and Web efforts come together. Basic techniques: Look at referral traffic from Facebook. Is it increasing and correlated with your social efforts? Consider how much of it is organic vs. paid.
Brands ask this question all the time — how do you measure the value of earned media on Facebook? Some just multiply by $5 per thousand impressions (or whoever can provide the highest earned media value multiplier) to report the highest figure. Not the most sophisticated approach, but it might be good enough for companies that sell sugar water.
Some folks are complaining Facebook could affect how you feel via manipulating your News Feed. Facebook released research on 689,003 users that had their levels of positive or negative News Feed content adjusted. Not surprisingly, their moods and words they used changed correspondingly with what they were exposed to.
Justin Timberlake could post anything on Facebook and it would get a hundred thousand likes and drive a ton of traffic. He, any other celebrity, or any other brand would get the same result on any channel. Unless you are well-known, you can’t expect that the same techniques will work for you. You’re not bringing the same size audience into the mix.
Facebook opened up their previously private Preferred Marketing Developers group. What this means for you: Updates of F ...
The Boost option on Facebook has come a long way since launch. With recent changes addressing concerns about targeting and low quality engagement, it’s now a viable option to quickly promote content. However, some effort is still required if you want performance, so careful with simply clicking and forgetting.
When fast food restaurants implemented value meals, their sales skyrocketed. They were simply giving the user choice to streamline conversion. So why not with ads? Facebook used to show you the total spend at the top. So you might have a $70 total budget, then select it to be $10 per day over 7 days. But by putting the total spend at the bottom, the number doesn’t look as bad.
We sent two people to f8 and here’s our analysis. App developer or business owner, the way to social ROI requires connection to a sale somewhere down the line. And today, Facebook’s slew of announcements make clear their method to connect audience with monetization — more specifically via Build, Grow, and Monetize.