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In a mobile-first era with sinking conversion rates (due to cross-device tracking challenges) and high levels of distraction, most of our time as marketers is spent on understanding and optimizing a disconnected ecosystem and a distracted consumer. By “ecosystem,” I mean the connective tissue that creates seamless experiences for users across devices that is trackable and opt ...
Once considered the top of the business food chain – too big and too strong to fail – established corporations now face an interesting dilemma. Their industries are being bombarded by innovative disruptors that are embracing the digital revolution, staying relevant to ever-evolving consumers, and optimizing their processes.