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How much are you paying for your leads? When you figure in the time it takes to pull together your free offer, the cost of the hosting software, and even the physical amount of money you shell out for marketing services, your cost can be pretty hefty. In addition, you are not even guaranteed that your leads are highly targeted – you are just happy that there is a name to call.
Two every second: That’s how many people join LinkedIn as new members, many of whom hope to exploit the platform’s rich resource for industry contacts, new clients and partnership opportunities. That means that by the time you finish reading this article, you’ll have on average 350 people and counting to compete with for the professional world’s attention.
There is no doubt LinkedIn has become one of, if not the most powerful marketing tools of the 21st Century. With over 300+ million members and 49% of them being key decision makers, it’s never been faster, easier and more cost effective to get your message in front of potential clients, journalist, partners and even future employees.
The phrase “It’s not what you know it’s who you know“, is not just a cliche. It’s an insight into the power of human networks. Almost all successful entrepreneurs understand how to build relationships that lead to lucrative joint ventures and collaboration. Social media provides tools and technology that let you grow and build connections at scale globally.
LinkedIn is “the” professionals social network. Recent reports reveal that there are over 332 million users and one in three professionals are members. The question isn’t whether you should be on it but “how” you should use it. When I first started learning about social media I spent the first 12 months investing a lot of my time and money to really discover which platform w ...