Alex Turnbull

  • 4 Common Blogging Mistakes That Prevent You From Growing Your Business

    If you feel that your blogging efforts are taking you nowhere, stop what you’re doing. Now make sure you’re not making one of these common mistakes. Image by Christina T via Flickr. Your blog is a great way to deliver value to your prospects and establish yourself as an authority in your niche. But if you’re not blogging strategically – with your business goals in mind – the ...

    Alex Turnbull/ Unbouncein Content- 11 readers -
  • How and Why To Write Persuasive, Research-Backed Content

    A few weeks ago, we tried a little experiment. We tested two different headlines for one of our blog posts. The first used a headline that teased the post’s content: The second used a similar headline, but we made it clear that the post was backed by data: The results were more than a bit surprising: Now, I admit, we expected the variant that mentioned research to win.

    Alex Turnbull/ Buffer Blogin Content- 21 readers -