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If you feel that your blogging efforts are taking you nowhere, stop what you’re doing. Now make sure you’re not making one of these common mistakes. Image by Christina T via Flickr. Your blog is a great way to deliver value to your prospects and establish yourself as an authority in your niche. But if you’re not blogging strategically – with your business goals in mind – the ...
A few weeks ago, we tried a little experiment. We tested two different headlines for one of our blog posts. The first used a headline that teased the post’s content: The second used a similar headline, but we made it clear that the post was backed by data: The results were more than a bit surprising: Now, I admit, we expected the variant that mentioned research to win.
The importance of using images in blogging goes far beyond “looking nice.” It’s actually deeply psychological. For one thing, your brain (and your reader’s brain) is better at processing visuals than text. In fact, 90 percent of the information that our brain gets is visual, and it processes that information 60,000 times faster than text.