Alexander Kesler

  • Why your explainer video matters to your B2B customers

    Video is on the way to becoming one of the most effective means of communication with your B2B customers. In 2016, the B2B industry saw video marketing become a serious game-changer. Video’s power lies in the fact that it can attract and retain the attention of potential buyers by immersing them in a visual or interactive story.

    Alexander Kesler/ Marketing Land- 29 readers -
  • 5 Essential Insights into Sustainable Link Building

    At the core of search engine optimization (SEO) lies a fact that has been driving this field forward ever since the first websites hit the search engine results pages (SERPs): the main currency in digital is visibility. All efforts made by SEO specialists are ultimately directed toward shining the brightest lights on their employers’ and clients’ websites.

    Alexander Kesler/ Search Engine Journalin SEO- 16 readers -
  • 5 SEO Insights Pivotal to Optimizing Your Website for Conversion

    Search engine algorithms are evolving at higher paces than ever before. The frequent updates to these algorithms – especially Google’s search algorithm updates – have made it harder to “game” the system using Search Engine Optimization (SEO). This has forced companies to bring at least one SEO specialist on board in order to gain and keep high rankings for their websites in the ...

    Alexander Kesler/ The Conversion Scientist- 32 readers -
  • Predictions For The Future: Google’s Algorithm Updates

    Editor Note: Many points in this post are the author’s speculation/prediction of the future and not concrete fact. Everyone is talking about “Mobilegeddon,” the recent change Google made to its search algorithm, penalizing sites that do not provide a good experience for mobile users. However, there was another recent update, which passed largely unnoticed and accordingly rec ...

    Alexander Kesler/ Search Engine Journalin Google- 12 readers -
  • 10 Growth Hacking Concepts and Best Practices

    When starting a business, it is pretty easy to become overwhelmed. The digital age of the Internet has changed the marketing landscape tenfold, and even longtime seasoned marketers are being forced to adapt to the new technological advances in order to remain competitive. Nowadays, the key difference between a good startup and a great startup is whether or not the business h ...

    Alexander Kesler/ Search Engine Journal- 17 readers -