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Storytelling can be a powerful tool for your small business or organization. Stories have the ability to humanize your business, allowing customers to connect with you on a deeper level. And as a small business, you have a huge advantage over large corporations because of the way you’re connecting with your customers every day.
This month, Constant Contact is hosting a series of live marketing Q&As on the video streaming app Periscope. The Q&As have been an incredible opportunity to engage with our small business audience — getting to hear your questions and offer tips to help you overcome your marketing challenges.
This month, Constant Contact is hosting a special online training event, The Power of Images: How to Drive Business with Visual Marketing on Instagram and Pinterest. In preparation for the event, we’ve been taking some time to look at some of the questions we’ve received from our small business audience about visual platforms like Pinterest and Instagram.
2015 has been called the year of video, but that doesn’t mean the momentum of mobile marketing is slowing down anytime soon. In fact, these two platforms are increasingly being used together — video views on smartphones and tablets showed a 114 percent increase year-over-year from 2013 to 2014. Now, with the emergence of popular apps like Periscope and Meerkat, the latest mob ...