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82 percent of marketers stated that generating brand awareness was their top goal in 2015 (Content Marketing Institute & MarketingProfs). However, when it comes to organic search, many marketers do not view this channel as an opportunity to invest in their brand. Instead it’s seen a medium to gain quick wins.
“Since 1998 the 100 Best Companies [to work for] have outperformed the S&P 500 index by a ratio of nearly 2 to 1,” according to a study in Fortune. Businesses on the “Best Companies” list earned their spot by building a strong, company culture. If you’re fresh out of college or feel stuck in your lackluster job, company culture may seem less important, foreign, or reserve ...