alfred lua

  • 127 Time-Saving Keyboard Shortcuts for Social Media Marketers

    I used to think the few seconds I save by using keyboard shortcuts are not useful. I mean, what can I do with those few seconds? A lot, it seems… A few seconds here and there can add up. And according to Brainscape, you can save up to eight workdays per year! Just by using shortcuts—enough time for a long vacation.

    Buffer Blogin Social- 17 readers -
  • 7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

    How do you know what’s working with your social media? And what’s not working? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. Imagine having a framework to pull out the signals from the noise — a framework that points you to the key information about your social media performance.

    Buffer Blogin Social- 15 readers -
  • How to Use Instagram Search & Explore to Boost Your Instagram Marketing

    Instagram places a big emphasis on search and discovery of content. It’s one of the few social media platforms with a Search and Explore tab in its app. Being featured in the search results or in Instagram’s Explore section can be a great way to boost your success on the network with added exposure and the chance to reach new users who may not have otherwise seen your content.

    Buffer Blogin Social How To's- 18 readers -
  • The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

    Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. This time, we’d love to dive deeper into one of the most powerful and prominent psychological phenomena… Social proof.

    Buffer Blog- 22 readers -
  • The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

    Instagram analytics are a key part of any Instagram marketing strategy. Without analytics, your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your content? Analytics are after essential for answering your questions.

    Buffer Blogin Social- 34 readers -
  • The Marketer’s Toolbox: The 60 Marketing Tools We Use at Buffer

    As a marketing team spread around the world — from the West Coast in the US to the East Coast in the US to Canada, to the UK and Singapore, we always keep an eye on the latest marketing and productivity tools to help us stay connected and do our best work. Our team also covers a range of marketing disciplines from social media to community building, to press relations, to content marketing.

    Buffer Blog- 28 readers -
  • 20 Must-Attend Social Media Conferences in 2017

    Working on social media can be a little lonely at times, especially if you are working as a team of one. Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. Maybe even doing this while on a vacation! Social media conferences are the secret to all that.

    Buffer Blogin Social- 21 readers -
  • 11 Storytelling Formulas to Supercharge Your Social Media Marketing

    Legendary marketer, Seth Godin, describes marketing as “the art of telling a story that resonates with your audience and then spreads.” If you look at some of the biggest brands around, you might notice that they are often amazing storytellers. Apple tells stories of people challenging the norms Nike tells stories of people doing the impossible Airbnb tells stories of t ...

    Buffer Blogin Social- 30 readers -
  • 20 Creative Ways to Use Social Media for Storytelling

    Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! In this post, I ...

    Buffer Blogin Social- 42 readers -