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The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the best content to the most people. If you are creating great content, more followers — and non-followers — are going to see it. But how does the Instagram algorithm work? In this post, we’ll break it all down for you.
Since Instagram started sorting posts on users’ feed with an algorithm, many marketers have noticed a decline in their organic reach and engagement. But that doesn’t have to be the case for you. In fact, it could be possible for you to reach more of your followers now than without the new Instagram algorithm.
We’re making the camera the first augmented reality platform. — Mark Zuckerberg, Facebook F8 conference 2017 Facebook’s F8 conference was once again filled with incredibly exciting announcements. Augmented reality (AR) could be seen as the main theme of this year’s Facebook F8 conference. From augmented masks and special effects to 360 video camera to Facebook Spaces (a ...
Instagram analytics are a key part of any Instagram marketing strategy. Without analytics, your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your content? Analytics are after essential for answering your questions.
Ninety-three percent of marketers we surveyed are actively using Facebook for their business. And almost everything that Facebook does to its family of products can have a great impact on marketers. From releasing stories across Facebook, Instagram, Whatsapp, and Messenger, to going all-in on live video, Facebook’s product decisions affect billions of people globally.
As a marketing team spread around the world — from the West Coast in the US to the East Coast in the US to Canada, to the UK and Singapore, we always keep an eye on the latest marketing and productivity tools to help us stay connected and do our best work. Our team also covers a range of marketing disciplines from social media to community building, to press relations, to content marketing.
Facebook is still the leading platform for marketers. From our State of Social Media 2016 report, we found that 93 percent of marketers are actively using Facebook for their business. As social media marketers, we spend a lot of time on Facebook, managing our Pages, engaging our fans, finding good content, and creating ads.
Facebook Insights is one of the most powerful Facebook analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page. With so many different data-points available to measure — such as Likes, engagement, reach, and demographics — Insights will help you to understand how your content is ...
Instagram offers incredible opportunities for businesses of all sizes to reach their target audiences. But as more and more brands join Instagram and the feed becomes more competitive, it can be harder to stand out. Imagine being able to reach the specific groups of Instagram users you want to connect with, engage them, and convert them into customers.
Working on social media can be a little lonely at times, especially if you are working as a team of one. Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. Maybe even doing this while on a vacation! Social media conferences are the secret to all that.
Legendary marketer, Seth Godin, describes marketing as “the art of telling a story that resonates with your audience and then spreads.” If you look at some of the biggest brands around, you might notice that they are often amazing storytellers. Apple tells stories of people challenging the norms Nike tells stories of people doing the impossible Airbnb tells stories of t ...
Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! In this post, I ...
Video is taking over social media. In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017.
Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. What started out as a fun way for brands and Instagrammers to collaborate, has now transitioned into one of the valuable aspects of any Instagram marketing strategy.
With over 600 million users across the globe, Instagram is quickly becoming a focal point for businesses of all sizes who use social media. 600 million! That’s a huge number. And the impressive stats don’t stop there… Instagram is the fastest growing social media platform and around half of its user base (more than 300 million people) use it every day.
In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video. Twitter has recently relaunched Vine as a camera app to enable users to capture and share short-f ...
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager” over the years and it seems that people have never been as interested in the term as they are today.
We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills. So how do you go about building an awesome social media team? There are so many things to consider: ...
The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards.
Ninety-one percent of marketers invested in Facebook advertising last year. And it’s easy to understand why when you look at the data: more than 1.18 billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Instagram. That’s a lot of attention! And no matter who your audience is — age, gender, occupati ...