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Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack. According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape1Chief Marketing Technologist Blog, 2017.
How often do you read and share an article on your phone? Or how often do you snap, edit, and share a photo with your phone? If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. They will make social media marketing on the go super easy and smooth for you.
“@buffer, you’re invited to our beta program” Late last October, we received an email from Twitter with the above subject line. We were lucky to be the few selected for Twitter’s new automated ads beta program, Promote Mode. The idea is simple: For $99 a month automatically promote your Tweets and profile to expand your audience and attract new followers.
We are grateful for people who share what worked (and what didn’t) for them on social media. And we’ve learned a lot from their experiences. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. In this post, you’ll find our top five posts of the year of each of our social media profiles and w ...
We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics.
At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip.
More than 500 million people use Instagram every day1TechCrunch, September 2017, and over five million businesses use Instagram to tell their stories visually, connect with their fans, and build their brand2Instagram business blog, September 2017. If you’re new to Instagram, it might be daunting to think about how you can stand out in such a large crowd.
There are now more than 1.3 billion people using Facebook Messenger every month1Techcrunch, 2017. Yes, billion with a b! Have you considered the possibility of using it for your marketing? We certainly have. And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog posts through Messenger and en ...
How do you feel when people comment on your social media posts? Awesome, right? A comment is or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions. But at the same time, engaging with your followers can be time-consuming.
One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page, LinkedIn Company Page, or YouTube channel, your cover photo is the biggest image on the page. And people will see your cover photo even before they see any of your posts.
Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. As a social media marketer, it is worrying to see these trends. But we feel there are ways we can combat this organic reach decline on Facebook and we’d love to share some strategies with you.
Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. But where do you start with curation? There are many great websites on all sorts of topics. With our community’s help, we put together an ultimate list of content curation so ...
Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. It’s all right to post entirely different things on different platforms. In fact, it might even help you to boost your engagement. For example, if you take a look at our Twitter and Instagram accounts, you’ll notice that we post entirely different things on each platform.
Creating social media content takes time. And creating great social media content takes even more time. You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform. For example, you might create: A video for Facebook A GIF for Twitter An infographic for Pinterest How do you ...
The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before. Just take a look at this Google Trends chart: According to eMarketer, 48 percent of marketers decided to increase their budget for influencer marketing in 2017. And only four percent had plans to decrease their budget.
Should our business be on Instagram or Snapchat? Or both? With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. To help you figure out which platform — Instagram or Snapchat — is more suitable for your business, we decided to analyze the differences between the two platforms.
As a social media manager, it can be super fun to strategize and come up with multiple ways to share content with your audience. But it’s also easy to get stuck in a creative rut. I know I’ve certainly found myself pondering questions like: What content should I share on our social media profiles? How can I share a blog post on Facebook in a new, creative way? How can ...
More than 700 million people use Instagram and 400 million of those users check the app daily. With such a large audience, and some incredibly business friendly updates such as Instagram Ads, Stories, and Business Tools, Instagram is becoming a must-have channel in many social media marketing strategies.
More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed. But creating attractive Instagram Stories can be challenging and time-consuming.
How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help.