alfred lua

  • 30+ Free Instagram Tools to Help You Grow Your Following

    More than 700 million people use Instagram and 400 million of those users check the app daily. With such a large audience, and some incredibly business friendly updates such as Instagram Ads, Stories, and Business Tools, Instagram is becoming a must-have channel in many social media marketing strategies.

    Buffer Blogin Social- 15 readers -
  • The 25 Top Social Media Management Tools for Businesses of All Sizes

    How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help.

    Buffer Blogin Social- 16 readers -
  • How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

    Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. We have published more than 1,000 posts—and we’re honored to receive more than 1.5 million visits every month. It’s been a long, challenging journey, though.

    Buffer Blogin How To's- 16 readers -
  • The Complete Guide to Creating Effective Snap Ads with Snapchat Ad Manager

    In the past, if you wanted to run Snap Ads (Snapchat’s full-screen video ads), you would need to go through one of their ads partners. Now, though, you can create Snap Ads yourself through Snapchat’s new self-serve ads tool, Snapchat Ad Manager. Snapchat has even included a video creation tool in the Snapchat Ad Manager to make creating engaging, awesome-looking vertical videos a breeze.

    Buffer Blogin Social- 22 readers -
  • How to Keep Up With Social Media News in Just 10 Minutes a Day

    Keeping up with new changes on the various social media platforms is essential to staying ahead on social media. Did you know for example that Facebook now allows you to upload GIFs? Or that Facebook has also changed the News Feed to encourage high-quality links to be shared? If a piece of social media news is big enough (such as the launch of Instagram Stories), we’ll usuall ...

    Buffer Blogin Social How To's- 9 readers -
  • We Made These 10 Social Media Mistakes so You Don’t Have To

    This might sound contradicting — and it’s scary for us to admit. But, despite building a product that helps people succeed on social media, we have committed a good number of social media mistakes ourselves. Mistakes that have cost us reach and engagement, maybe even fans and customers. Now that we have learned from many of those mistakes, I would love to share our top 10 an ...

    Buffer Blogin Social- 24 readers -
  • 127 Time-Saving Keyboard Shortcuts for Social Media Marketers

    I used to think the few seconds I save by using keyboard shortcuts are not useful. I mean, what can I do with those few seconds? A lot, it seems… A few seconds here and there can add up. And according to Brainscape, you can save up to eight workdays per year! Just by using shortcuts—enough time for a long vacation.

    Buffer Blogin Social- 19 readers -
  • 7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

    How do you know what’s working with your social media? And what’s not working? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. Imagine having a framework to pull out the signals from the noise — a framework that points you to the key information about your social media performance.

    Buffer Blogin Social- 16 readers -
  • How to Use Instagram Search & Explore to Boost Your Instagram Marketing

    Instagram places a big emphasis on search and discovery of content. It’s one of the few social media platforms with a Search and Explore tab in its app. Being featured in the search results or in Instagram’s Explore section can be a great way to boost your success on the network with added exposure and the chance to reach new users who may not have otherwise seen your content.

    Buffer Blogin Social How To's- 21 readers -
  • The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

    Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. This time, we’d love to dive deeper into one of the most powerful and prominent psychological phenomena… Social proof.

    Buffer Blog- 26 readers -
  • The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

    Instagram analytics are a key part of any Instagram marketing strategy. Without analytics, your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your content? Analytics are after essential for answering your questions.

    Buffer Blogin Social- 37 readers -