alfred lua

  • The Ideal Cover Photo Size for Each of the Major Social Media Platforms

    One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page, LinkedIn Company Page, or YouTube channel, your cover photo is the biggest image on the page. And people will see your cover photo even before they see any of your posts.

    Buffer Blogin Social- 13 readers -
  • Never Run Out of Content to Share: 70+ Places to Curate Great Content

    Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. But where do you start with curation? There are many great websites on all sorts of topics. With our community’s help, we put together an ultimate list of content curation so ...

    Buffer Blogin EMail Content- 16 readers -
  • 19 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes

    Creating social media content takes time. And creating great social media content takes even more time. You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform. For example, you might create: A video for Facebook A GIF for Twitter An infographic for Pinterest How do you ...

    Buffer Blogin Social- 20 readers -
  • Get Over Your Creativity Block With These 20 Social Media Content Ideas

    As a social media manager, it can be super fun to strategize and come up with multiple ways to share content with your audience. But it’s also easy to get stuck in a creative rut. I know I’ve certainly found myself pondering questions like: What content should I share on our social media profiles? How can I share a blog post on Facebook in a new, creative way? How can ...

    Buffer Blogin Social Content- 16 readers -
  • 30+ Free Instagram Tools to Help You Grow Your Following

    More than 700 million people use Instagram and 400 million of those users check the app daily. With such a large audience, and some incredibly business friendly updates such as Instagram Ads, Stories, and Business Tools, Instagram is becoming a must-have channel in many social media marketing strategies.

    Buffer Blogin Social- 19 readers -
  • The 25 Top Social Media Management Tools for Businesses of All Sizes

    How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help.

    Buffer Blogin Social- 20 readers -
  • How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

    Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. We have published more than 1,000 posts—and we’re honored to receive more than 1.5 million visits every month. It’s been a long, challenging journey, though.

    Buffer Blogin How To's- 19 readers -
  • The Complete Guide to Creating Effective Snap Ads with Snapchat Ad Manager

    In the past, if you wanted to run Snap Ads (Snapchat’s full-screen video ads), you would need to go through one of their ads partners. Now, though, you can create Snap Ads yourself through Snapchat’s new self-serve ads tool, Snapchat Ad Manager. Snapchat has even included a video creation tool in the Snapchat Ad Manager to make creating engaging, awesome-looking vertical videos a breeze.

    Buffer Blogin Social- 22 readers -
  • How to Keep Up With Social Media News in Just 10 Minutes a Day

    Keeping up with new changes on the various social media platforms is essential to staying ahead on social media. Did you know for example that Facebook now allows you to upload GIFs? Or that Facebook has also changed the News Feed to encourage high-quality links to be shared? If a piece of social media news is big enough (such as the launch of Instagram Stories), we’ll usuall ...

    Buffer Blogin Social How To's- 10 readers -
  • We Made These 10 Social Media Mistakes so You Don’t Have To

    This might sound contradicting — and it’s scary for us to admit. But, despite building a product that helps people succeed on social media, we have committed a good number of social media mistakes ourselves. Mistakes that have cost us reach and engagement, maybe even fans and customers. Now that we have learned from many of those mistakes, I would love to share our top 10 an ...

    Buffer Blogin Social- 24 readers -
  • 127 Time-Saving Keyboard Shortcuts for Social Media Marketers

    I used to think the few seconds I save by using keyboard shortcuts are not useful. I mean, what can I do with those few seconds? A lot, it seems… A few seconds here and there can add up. And according to Brainscape, you can save up to eight workdays per year! Just by using shortcuts—enough time for a long vacation.

    Buffer Blogin Social- 19 readers -