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In a few short years YouTube has gone from being an entertaining curiosity filled with funny videos to the world's second largest search engine. During that span the company (along with Google) managed to harness its initial popularity to create an increasingly lucrative marketing hub as more viewers and advertisers migrated from television to the digital platform.
Work long enough in Conversion Optimization and you will hear this phrase: “We tried [insert popular a/b testing tool], but there was a latency issue so we stopped testing.” In 95% of cases, by “latency issue” they’re referring to the noticeable flicker or flash of the original version of a website before test changes are seen. It even has its own acronym: FOOC (Flash of Original Content)*.
The t-test has served as a workhorse for conversion optimization teams for many years — though there’s always been confusion about what the results really mean. This statistical method that has driven A/B testing analyses has served us well, but it’s clear that the t-test is now outdated. With websites receiving and harvesting data constantly, the t-test is simply too slow and ...
Conversion Optimization using A/B testing has become standard practice at virtually every high-traffic online business today. But, not every company is achieving the best results. Most are far from reaching the 8-times ROI that the average WiderFunnel client experiences. So, why do some companies get great A/B test results while others end up disappointed? If your results are d ...