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  • The Selfless Approach to SEO

    TL;DR: Googlebot is getting smarter in terms of giving users what they want, when they want it and how they want it. Empathy is at the heart of virtually all recent changes made by Google and thus, it is critical for SEOs to approach strategy in a selfless manner. When we approach content creation and user experience with empathy, our chances of creating content that Google w ...

    SEER Interactivein SEO- 21 readers -
  • SEO and PR Collaboration with BuzzSumo

    Search marketing and public relations are quickly becoming an integrated front. Rather than being at-odds with PR and heightening what seems like the “natural rivalry” between SEO and PR, it helps to see how similar each other’s jobs are and how you can benefit one another. Both disciplines focus on earned and owned media and both require the building of relationships, unders ...

    SEER Interactivein SEO- 20 readers -
  • SEO and PR Collaboration with BuzzSumo

    Search marketing and public relations are quickly becoming an integrated front. Rather than being at-odds with PR and heightening what seems like the “natural rivalry” between SEO and PR, it helps to see how similar each other’s jobs are and how you can benefit one another. Both disciplines focus on earned and owned media and both require the building of relationships, understa ...

    SEER Interactivein Social SEO Google- 11 readers -