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You might have a few customers who you notice often share your social media updates. Or you may have some customers who mention they’ve told friends about your business, bringing in new customers for you. But have you ever thought about how you can use your email list to find your best customers? Your email subscribers have opted-in to learn more about your business.
You often hear today about how content is so important for marketing, but you also may wonder to yourself — where do I actually find content ideas? Finding content ideas can actually be easier than you think when you turn to your customers to guide you. After all, they are the ones who will be reading and engaging with the content, doesn’t it make sense to start with them? He ...
“You need a Facebook strategy!” “Are you on Twitter yet?” “A blog can be a really helpful way to get your name and expertise out on the web.” As a small business, you’ve probably heard a lot of this before. And you nod your head and say, “Yes, of course,” because you know that everyone’s doing it.
The beginning of the year is a great time to reflect on the past year of your business and think back to all the loyal customers who helped you grow and succeed. It’s also the perfect time to come up with a plan to reward customers for their loyalty and encourage them to keep coming back in 2015 and beyond.
Whether you’re a restaurant or a real estate agency, you’re bound to have some passionate fans. These are your most loyal customers; the people who will go the extra mile for you because they love you so much. Getting these customers to take the extra step and serve as your brand ambassadors can be a great added boost to growing your business.