Ali Moghadam

  • Keyword Anchor Text – Good or Bad?

    Keyword Anchor Text – Good or Bad? 5th Nov 2015 SEO, Link Building | 2 Comments 5 minutes to read Remember Google Penguin updates? Of course you do! If you’re one of the SEOs that got your sites smashed into the ground by the updates, you’ll probably be a little cautious of keyword anchor text links.

    Ali Moghadam/ Koozai.com- 13 readers -
  • Keyword Anchor Text – Good or Bad?

    Keyword Anchor Text – Good or Bad? 5th Nov 2015 SEO, Link Building | No Comments 5 minutes to read Remember Google Penguin updates? Of course you do! If you’re one of the SEOs that got your sites smashed into the ground by the updates, you’ll probably be a little cautious of keyword anchor text links.

    Ali Moghadam/ Koozai.com- 11 readers -
  • Ad Blocking and The Future of Online Advertising

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Pills, buy them now. Weight loss, buy it now. Earn five grand a week now. These are examples of the annoying ads that everyone sees every day. They’re on sites you love. They’re on sites you’ve only visited for the first time. They’re everywhere.

    Ali Moghadam/ Koozai.comin Paid Search Display- 10 readers -
  • 10 Proven Ranking Factors – How to Get Them Right

    10 Proven Ranking Factors – How to Get Them Right 16th Sep 2015 SEO | 2 Comments 6 minutes to read Okay, I’ll come right out with it – this is a borrowed post. Borrowed from the insanely awesome piece of insane awesomeness that is Northcutt’s list of Google ranking factors. In this post, I’ll take 10 of the most potent positive ranking factors and explore what you need to do ...

    Ali Moghadam/ Koozai.comin SEO How To's- 27 readers -
  • Ad Blockers – Is PPC Dead?

    Ad Blockers – Is PPC Dead? 22nd Sep 2015 Paid Search, Display Advertising | No Comments 5 minutes to read There is a war happening right now. A war for your eyeballs. Giant technology companies are fighting for your eyeballs – or, rather, for your visual attention. On one side, we have Google: the king of all online advertising. On the other, Facebook: the king of misplaced attention spans.

    Ali Moghadam/ Koozai.comin Paid Search Display- 25 readers -
  • Ad Blockers – Is PPC Dead?

    Ad Blockers – Is PPC Dead? 22nd Sep 2015 Paid Search, Display Advertising | No Comments 5 minutes to read There is a war happening right now. A war for your eyeballs. Giant technology companies are fighting for your eyeballs – or, rather, for your visual attention. On one side, we have Google: the king of all online advertising. On the other, Facebook: the king of misplaced attention spans.

    Ali Moghadam/ Koozai.comin Paid Search Display- 18 readers -
  • 10 Proven Ranking Factors – How to Get Them Right

    Okay, I’ll come right out with it – this is a borrowed post. Borrowed from the insanely awesome piece of insane awesomeness that is Northcutt’s list of Google ranking factors. In this post, I’ll take 10 of the most potent positive ranking factors and explore what you need to do with them to get some ranking wins. 1 – Keywords in URLs This is a logical enough expectation.

    Ali Moghadam/ Koozai.comin SEO How To's- 14 readers -
  • Black Friday – Content for Consumer Research

    Black Friday – Content for Consumer Research 25th Aug 2015 Content Marketing | No Comments Continuing from my last post (How Small Businesses Can Dominate Digital), it’s time to get ready for the impending doom of Black Friday, that pre-Christmas explosion of human greed that really makes you question your involvement in society.

    Ali Moghadam/ Koozai.comin Paid Search EMail Content- 17 readers -
  • 7 Signs You Should Invest More In Social Media

    7 Signs You Should Invest More In Social Media 9th Jul 2015 Social Media | No Comments Social Media is the king of the Internet. It’s the genesis point of every viral video, meme, every fail and every win witnessed online. It’s where people go to vent frustration, share joy and brag. It’s a very human thing – even though the human element seems masked behind a digital wall.

    Ali Moghadam/ Koozai.comin Social- 19 readers -
  • 10 Free Tools for Links, Technical and On-Page SEO

    10 Free Tools for Links, Technical and On-Page SEO 21st May 2015 SEO, SEO Resources | 2 Comments I’ve picked some top tools for technical SEO, on-page SEO and backlink checks. Best of all, they’re all totally free! If you’ve got a favourite tool that hasn’t been mentioned, feel free to comment at the end of this post.

    Ali Moghadam/ Koozai.comin SEO- 25 readers -
  • Growing Your Brand on Search and Social

    This is the transcript for our latest video. Imagine this. You’ve got your store. You’ve got a physical shop, and you’ve bought a domain. You’ve got a website on the go. So great, what’s next? How do you get people to see it? Have you really ticked this box already? Think about your domain. Is it your brand name, or have you gone for something that you know is going to scream ...

    Ali Moghadam/ Koozai.com- 17 readers -
  • From Beginner To Pro: How To Excel At PPC

    From Beginner To Pro: How To Excel At PPC 8th Jan 2015 Paid Search, Google AdWords | 4 Comments If you’re working in Digital Marketing, the idea of taking on PPC can be pretty daunting. Becoming an expert can seem like a near impossible task. It seems so complicated, clinical and scientific; nothing like the creativity and ingenuity in SEO. The first hurdle is always the hardest.

    Ali Moghadam/ Koozai.comin Paid Search How To's- 18 readers -
  • Why Charities Need to Protect Their Brand

    Protecting brands online isn’t just reserved for businesses. Charities are branded too. Does your charity rank for its brand name, the cause it fights for and its latest campaign? And why does that even matter? Let’s find out! Online Brand Protection in a Nutshell Keeping tabs of your brand online is not limited to social media mentions.

    Ali Moghadam/ Koozai.comin Social Paid Search SEO Google- 16 readers -
  • Local SEO – Watch Out for Pigeons!

    The urban pigeon is a relatively wily creature. Not cunning like a fox – more of a fearless perennial weed with wings, waddling amongst the human populace, waiting, waiting… The pigeon’s famous appetite for discarded chips and salty snacks is satisfied when these treats are dropped by passers-by. So; is Pigeon then an apt name for Google’s local search algorithm refresh, cleari ...

    Ali Moghadam/ Koozai.comin SEO- 21 readers -
  • How Do Social Signals Help Your Online Marketing?

    This is the transcript for our new video. Hi, Al here at Koozai. I’m here today to talk to you about social signals. So first up, what is a social signal? I would say it’s any sort of attribution, or mention, or sort of any reference to your site or your business that you get from a social media platform. For example, Facebook, Twitter, Google+, I mean, they’re the three biggest.

    Ali Moghadam/ Koozai.com- 10 readers -
  • Finding SEO Opportunities With Webmaster Tools

    Google Webmaster Tools is an all too often overlooked resource in the Digital Marketing realm. Overshadowed by the ridiculously powerful Google Analytics, Google Webmaster Tools (or GWT) has something of an ugly sister status – penalties, warnings and site messages from Google – all of these are administered via this platform after all.

    Ali Moghadam/ Koozai.comin SEO- 14 readers -
  • Why You Need To Refresh Your Website And Take Control

    If your website was a person, would it be saying this to your customers? “You never visit me anymore. We used to be great together. You’d fill my basket page with products and I’d get them out to you as fast as the postal service could carry them. What happened to us?! Did I get old? Is it a case of out of sight, out of mind? IS THERE SOMEONE ELSE?! I used to be NUMBER ONE!” T ...

    Ali Moghadam/ Koozai.comin Content- 19 readers -