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So, you’ve created content that you believe is engaging and entertaining enough to draw large traffic, but how would you ensure it reaches the right audience? Well, to make the most of your content, you’ll need to make sure you’re distributing it correctly. Your content can fail without the right distribution. Your content gets distributed in three channels– owned, earned and paid.
With 400 million monthly active users, Instagram offers attractive opportunities to businesses looking to promote their products and services. According to an Econsultancy.com study, users spend more than 20 minutes on Instagram daily. This means brands have a whale of time to grab their target audience’s attention and engage with them on the photo sharing platform.