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If you’re scratching your head and wondering how you can take your brand’s marketing efforts to the next level, you might look at companies like Apple, Google and GEICO for some inspiration or ideas. After all, we see these brands’ ads regularly and they stick with us. They’re effective. But believe it or not, you don’t have to look at industry juggernauts to figure out how to ...
We all know the look. It’s the one we get after telling someone we majored in Communications. It’s the so-what-are-you-supposed-to-do-with-that look. And if the answer isn’t “teach”, then you know there’s an even worse look coming. The job market hasn’t been all that kind in recent years, leaving many asking the same question: what am I supposed to do now? Is Another Degree Wor ...
When you think of cutting-edge marketing companies—you know, brands like Coca-Cola that consistently dominate the advertising world—there’s a good chance your mind doesn’t immediately jump to Caterpillar. Yes, Caterpillar, the 90-year-old company that makes heavy-duty construction and mining equipment—all those bulldozers, backhoes and excavators.
Writing by ZaCky Whether you graduated with an English degree or if you are a seasoned marketing professional who hasn't written for a long time, there might come a time in your career where you'll have to write something for the web. It could be website copy, a blog post or a news article. Writing for the web isn't like writing for other mediums.