alisa meredith

  • The Truth About the Instagram Shadow Ban – with Jenn Herman

    Yes – We are going there. It’s time to discuss … the Instagram Shadow Ban!!! Cue ominous music and announcer… “Ever since I started using (insert tool here), I’ve been Shadow Banned!” “Help! My engagement on Instagram has tanked! Have I been Shadow Banned?” “I’ve heard using the same hashtags over and over can get me Shadow Banned on Instagram.

    Tailwind Blogin Social- 18 readers -
  • How Does Pinterest Work? A Pinterest 101

    I’m so glad you asked! Pinterest works as a giant Pin board (think old-timey cork board with push pins) for all the ideas and products people like to save. Although it is often referred to as a social media channel, Pinterest is actually more of a search and discovery engine with a few social aspects. Oh, and it is a LOT of fun.

    Tailwind Blogin Social- 10 readers -
  • How and Where to Add Instagram Hashtags (Before or After Posting)

    Hashtags are a powerful tool for getting your content and business discovered on Instagram. Still, when we analyzed Tailwind member activity, we found that 27% are using two or fewer hashtags when various studies that show using nine or more is optimal for success. Could that be because Instagram is supposed to be pretty – and having all those hashtags in your caption is just ...

    Tailwind Blogin Social How To's- 19 readers -
  • How to Book More Weddings with Pinterest

    It’s wedding season – hurrah! But even as you scramble to play your part in someone’s “best day ever,” in the back of your mind is that nagging thought that you should be booking even more weddings. Take heart, my wedding-professional friends! There is a largely-untapped source of bridal bookings at your very fingertips – and that almost magical source is Pinterest! I know – ...

    Tailwind Blogin Social How To's- 14 readers -
  • Pinterest Lens Gets a ‘Fashionable’ Update [video]

    What is Pinterest Lens? Pinterest Lens is a visual search tool! If your iPhone or Android Pinterest app is set to English, you have it! “Lens” anything and get an array of suggested pins at your fingertips by going to the search function in the Pinterest app and tapping the camera icon. Enhancements to image recognition of food last month means that you can lens your dinner at a ...

    Tailwind Blogin Social- 16 readers -
  • How to Schedule Instagram Stories with Links

    Instagram stories are an unbeatable way to share your behind-the-scenes stories, your product updates, or even (if your account is verified) a blog post image with a link to the post! You can get creative with Instagram stories with a day-in-the-life stories, a takeover event, or even a mini slideshow.

    Tailwind Blogin Social How To's- 22 readers -
  • Want Pinterest Ads Results? 8 Things You Need to Know Now!

    Promoted Pins are Pinterest ads, which allow you to pay to have your Pin seen by more Pinners. They often perform better than organic Pins, bringing in more clicks, saves, leads, and sales. With new targeting options and vastly-improved dashboard, advertisers are finding success on Pinterest – and sometimes at a steal.

    Tailwind Blogin Social- 17 readers -
  • Pinterest Strategy 101 – Creating Your Buyer Persona

    Who are you Pinning for? If you tell me “women aged 30-65” please know that I am dying a little inside. As much fun as it is to leap right in to Pinning all the things, when your business depends on your marketing success, you know you need to start with a solid strategy. One of the first steps to a solid strategy for Pinterest or ANY kind of marketing is the creation of a buye ...

    Tailwind Blog- 24 readers -
  • How to Use Pinterest to Connect With a Local Audience

    Do you use Pinterest to build relationships with your audience? Do you want to strengthen ties with your local community? Including a strong geographic focus in your Pinterest marketing can help you create more visibility with people who live or are interested in your locale. In this article you’ll discover how to use Pinterest to connect with a local audience.

    Social Media Examinerin Social How To's- 19 readers -
  • Deleting Underperforming Pins – Good Pinterest SEO Strategy or Waste of Time?

    There is no point mourning the loss of the old chronological listing of pins on our Pinterest feeds. Those days are gone and we’ll be dealing with algorithm changes from here on out. That said, any time the topic of Pinterest SEO (or DEO – Discovery Engine Optimization) pops up, so will the tactics and iffy strategies that miss the larger points of best practice.

    Tailwind Blogin Social SEO- 22 readers -
  • Pinterest Promoted Pins – Should You Pay for Engagement?

    Promoted pins have a new option – engagement pins. Should you try them or should you keep playing for clicks? Like many small business owners who have tried them, I’ve been thrilled with Pinterest promoted pins. Some even say they are “Stinking awesome!” Not only is the cost per click much less than any other paid social platform, but promoted pins continue to perform long aft ...

    Tailwind Blogin Social- 17 readers -