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Who are you Pinning for? If you tell me “women aged 30-65” please know that I am dying a little inside. As much fun as it is to leap right in to Pinning all the things, when your business depends on your marketing success, you know you need to start with a solid strategy. One of the first steps to a solid strategy for Pinterest or ANY kind of marketing is the creation of a buye ...
Do you use Pinterest to build relationships with your audience? Do you want to strengthen ties with your local community? Including a strong geographic focus in your Pinterest marketing can help you create more visibility with people who live or are interested in your locale. In this article you’ll discover how to use Pinterest to connect with a local audience.
There is no point mourning the loss of the old chronological listing of pins on our Pinterest feeds. Those days are gone and we’ll be dealing with algorithm changes from here on out. That said, any time the topic of Pinterest SEO (or DEO – Discovery Engine Optimization) pops up, so will the tactics and iffy strategies that miss the larger points of best practice.
Promoted pins have a new option – engagement pins. Should you try them or should you keep playing for clicks? Like many small business owners who have tried them, I’ve been thrilled with Pinterest promoted pins. Some even say they are “Stinking awesome!” Not only is the cost per click much less than any other paid social platform, but promoted pins continue to perform long aft ...