alison chew

  • 4 Ways to Prevent Fraud in Your Affiliate Program

    An unfortunate reality in the highly competitive world of performance marketing is that there will always be a few unsavory individuals who try and skirt the system. This is why affiliate managers – both in-house and outsourced – need to be vigilant in monitoring for it. Why and how fraud occurs: The term “fraud” is quite broad in affiliate marketing.

    Performance Marketing Insiderin Affiliate Paid Search- 11 readers -