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An unfortunate reality in the highly competitive world of performance marketing is that there will always be a few unsavory individuals who try and skirt the system. This is why affiliate managers – both in-house and outsourced – need to be vigilant in monitoring for it. Why and how fraud occurs: The term “fraud” is quite broad in affiliate marketing.
Last week Pinterest announced that it will be removing all affiliate links, redirects, and trackers from pins on its site, effectively ensuring that affiliate won’t be able to make money through the popular social media platform. The pins to which these links were attached will remain, just without the special affiliate links that make tracking (and payment) possible.