Alison Krawczyk

  • December Events at Overit

    The holiday season is upon us! Along with good tidings and delicious food, this time of year fills our social and professional calendars very quickly. At Overit, we have a handful of events taking place throughout December that we’re excited to share with you. They range from all-day-long to a few hours, so we hope you can fit one (or all!) events into your schedule.

    Alison Krawczyk/ Overit- 6 readers -
  • Instagram Stories = Snapchat

    Instagram recently launched a new feature called Instagram Stories, described by the social platform as “a new feature that lets you share all the moments of your day… As you share multiple photos and videos, they appear together in a slideshow format: your story.” With upwards of 500 million active monthly users, Instagram has a massive audience.

    Alison Krawczyk/ Overit- 6 readers -
  • How To Find Your Newsworthy Story

    We live in a time when anyone with a computer has the opportunity to start a global company, find investors through crowdfunding, or develop a mass following on social media. It’s an incredible time to be alive, because anyone has the power to build a brand. As awesome as this is, it also means that the competition for the attention of your brand’s audience is more vast.

    Alison Krawczyk/ Overit- 10 readers -
  • Data, Internal Communications and Finding Purpose in PR – 4 Lessons from PRxNE 2016

    Last week, I attended the Public Relations Society of America’s Northeast District Conference (PRxNE 2016) to accompany Overit’s Jen Van Iderstyne as she presented on SEO, and to learn from other industry professionals from across the region. We’ve all heard about how PR is evolving, but the experts at PRxNE 2016 truly drove the point home with presentations focusing on Face ...

    Alison Krawczyk/ Overit- 13 readers -
  • Measuring Your Media Relations Success

    Whenever I’m discussing public relations services with a potential or new client, one of the most common questions I hear is, “How are you going to measure the results?” I try to tackle this question before it’s asked, because in a world where we’re inundated with data, clients expect everything to be quantified.

    Alison Krawczyk/ Overit- 7 readers -
  • #PRFail: 5 Mistakes Brands Make With Media Relations Strategies

    There are a number of articles giving advice on “how to get a placement in the Wall Street Journal in just three steps!” (or some variation of that). This is great for the small business owner or startup that can’t necessarily afford the services of a PR professional, but wants to take initiative and build brand awareness. However, it’s not as simple as it seems.

    Alison Krawczyk/ Overit- 13 readers -
  • PR “Communicators on Communicating” – A Recap

    PR professionals – what can we expect in 2015? This morning’s PRSA Capital Region event, “Communicators on Communications,” gave us some answers. A panel of four expert public relations professionals discussed the major news stories of 2014, and what we can expect in the New Year. The speakers included: Jonathan Pierce, f ...

    Alison Krawczyk/ Overit- 5 readers -
  • Identifying the Right Spokesperson for Your Brand

    Scenario #1: Your company has big announcements. Press opportunities. Special events. Who is your company’s spokesperson? Scenario #2: Your company is facing criticism. A crisis. An unexpected turn of events. Who is your company’s spokesperson? Scenario #3: Your company is talked about online and in-person every day, with your sales team, the people at your front desks a ...

    Alison Krawczyk/ Overit- 6 readers -
  • The PR and Marketing Advantages of Attending Industry Events

    You can build a great business or service, but if nobody knows about it, it’ll never take off. Attending industry events, such as conferences and award shows, is an impactful way to solidify your presence and voice as an industry leader, network with peers and continue to build awareness of your company.

    Alison Krawczyk/ Overit- 10 readers -