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Author Robert C. Gallagher once said, “Change is inevitable — except from a vending machine.” In digital marketing, we know this all too well. We know that as soon as we get comfortable with a platform, and maybe even achieve a level of mastery, it’s going to change, and we’ll adapt. So why is everyone freaking out about the upcoming Instagram algorithm? For a couple of day ...
Social media feeds are whizzing by at rapid rates, so you don’t need me to tell you that quality content is one of the most crucial parts of successful social media marketing. You’ve heard that “content is king,” but in a world of ever-flowing content streams and information constantly at your fingertips, the user is actually king.
In July, I had the privilege of serving as a social media panelist for the New Orleans cohort of Goldman Sachs’ 10,000 Small Businesses program. Along with two other online marketing professionals from the area, I was to host an interactive session with the business owners and entrepreneurs about leveraging social media for their businesses.
Imagine walking into a retail business to make a purchase just to be completely ignored. No one responds to your “Good morning!” greeting or answers the question you ask about their products; they just continue doing whatever they were doing when you walked in. Imagine if that happened 88 percent of the time. Surely, you’d no longer be a customer of that establishment.
In my last post, I went over some tips for identifying and finding your target audience on social media. For beginners entering the social media or online marketing space, it’s a crucial step that determines success or failure of all following decisions you make in your marketing plan! Now that we’ve got the audience identified and you know who you’re talking to, the next st ...
Social media marketing platforms are constantly evolving, so newcomers are at a disadvantage compared to those who've been around the social media block over the last decade. There are more platforms to learn, more features to leverage, and larger audiences to engage. For small or new businesses venturing into social media marketing for the first time, focusing on the fundamentals is key.
I'll admit, I was late to hop on the Instagram bandwagon. I kept hearing it was all the rage with the youngsters these days and that Facebook was now considered "lame" (aka "the new MySpace"). Apparently, anyone under the age of 20 thinks Facebook is for us oldies (most likely because their moms are on it, and that is, like, not cool).