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Author Robert C. Gallagher once said, “Change is inevitable — except from a vending machine.” In digital marketing, we know this all too well. We know that as soon as we get comfortable with a platform, and maybe even achieve a level of mastery, it’s going to change, and we’ll adapt. So why is everyone freaking out about the upcoming Instagram algorithm? For a couple of day ...
Social media feeds are whizzing by at rapid rates, so you don’t need me to tell you that quality content is one of the most crucial parts of successful social media marketing. You’ve heard that “content is king,” but in a world of ever-flowing content streams and information constantly at your fingertips, the user is actually king.