alistair dent

  • What Google’s New Layout Means For Search Marketers

    If you’ve noticed things shifting in Google’s SERPs, you’re not seeing things. This week, Google has been increasing the frequency of its paid search listings, showing up to four ads above desktop search results, and simultaneously removing the ads on the right-hand side. Read on to learn what it’s going to mean to your PPC and SEO campaigns.

    Search Engine Landin Paid Search SEO Google- 18 readers -
  • What CMOs Need To Know About Demand Side Platforms (DSPs)

    The programmatic display space is full of technological acronyms these days. In this column, I’ll explain the role of one of them — the Demand Side Platform or DSP — to help CMOs make critical decisions about their strategies. A DSP’s place in the tech landscape is to respond on behalf of advertisers to bid requests from Supply Side Platforms. Here’s how it works.

    Marketing Landin Display- 11 readers -
  • Third-Party Data Is Awesome, But Maybe Too Powerful

    Third-party data is the most controversial data source available to marketers. The market for data is in constant flux, and we can expect it to change a lot in the future. Third-party data is data you can act on that comes from other providers. It’s not your own user data, nor is it coming to you from direct relationships or publishers.

    Marketing Land- 10 readers -
  • An In-Depth Look At Second-Party Data For Digital Marketers

    As compared to first- or third-party data, second-party data is something you don’t hear about often. Because it’s so rare, you’ll hear conflicting definitions — so, rather than defining it, perhaps the best thing to do is to describe it. What Is Second-Party Data? You can think of second-party data as data that users aren’t giving you directly, but that you’re obtaining thro ...

    Marketing Landin Retargeting- 3 readers -