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  • 7 Tips To Optimize Your Bing Shopping Campaign

    May 4, 2017 There is some business jargon that you can not escape, no matter how many ear plugs you shove in your ears. The word of the day is: OPTIMIZE! We recently covered the basics of setting a Bing Shopping campaign and now we want to explore the opportunities to learn more about your campaigns and improve overall efficiency.

    PPC Hero- 11 readers -
  • Is Your Website Your Own Worst Enemy?

    March 10, 2017 One of my favorite things is obscure foreign colloquialisms that accurately describe commonplace emotions or actions, that defy English definition. Currently, the Danish word Hygge is all the cozy rage and describes the feeling of warm contentment derived from enjoying the simple pleasures in life.

    PPC Heroin Social Paid Search- 16 readers -
  • 2017: The Year You Launch Your Video Ads

    February 15, 2017 I was reading an article recently about Generation Xers and how they consume content on YouTube and how to best engage with this coveted consumer cohort. The article noted that Gen Xers, who were born between mid-1960 and late 1970s, are predominantly using YouTube for trips down memory lane, for news content and for DIY videos.

    PPC Heroin Social Paid Search Facebook YouTube- 25 readers -
  • 4 Strategies For Improving Your Click-To-Message Ad Extensions

    January 17, 2017 Have you ever felt the slow simmering rage from waiting more than a minute for a response from your significant other to your beyond brilliant text message? Or that lingering uncertainty of whether or not you should share that potentially offensive gif in a group text? Despite these micro-moments of apprehension, texting is a dominant form of communication and businesses are .

    PPC Heroin Paid Search- 19 readers -
  • How To Optimize PPC Campaigns That Are Limited By Budget

    December 7, 2016 In AdWords and Bing, getting alerted about paid search campaigns that are limited by budget are pretty commonplace. If I had a nickel for all the campaigns I have seen that were limited by budget, I would ask “where are these coins coming from and can we talk about 2016 inflation?” When you think of these budget limitations, you might feel inclined to inte ...

    PPC Heroin Paid Search How To's- 9 readers -
  • Embracing The Dark Side Of Negative Keywords

    November 3, 2016 I have been waiting for a long time to tell you about my dark side. I don’t want you to be scared and you don’t have to send a tweet of concern to @JeffAllenUT, but let’s talk about my love of negativity. Negative keywords, that is! In this post we are going to talk about all things negative: What are negative keywords? How can we find negative keywords? ...

    PPC Hero- 17 readers -
  • Use The AdWords Reports Tab With Authority

    September 26, 2016 When I talk to people in any industry about reporting, after I pause for the obligatory deep sigh, the most common response I get is, “there is just so much information.” We have all been there, drowning in a sea of numbers and not sure how to best answer the questions that have been asked of us.

    PPC Heroin Paid Search- 11 readers -
  • Road Trip – 5 Tips For Creating International Campaigns

    August 24, 2016 I just spent a week in my birthplace of Scarborough, Ontario, and I was surrounded by stories about the hometown hero Andre De Grasse and the emotional last show from the Tragically Hip and so much Justin Trudeau contemplation. I was also immersed in very specific paid search advertising based on my IP address.

    PPC Hero- 19 readers -
  • Are Your Expanded Text Ads Lit?

    July 14, 2016 Dear reader, here is a confession: I am too old to be using slang and I am especially too elderly to be trying so hard to incorporate colloquialisms into a post about Expanded Text Ads. But when Google announced earlier this year they would be ditching the right side ads and would be extending the character lengths for headlines and descriptions, I was ready to make my ads fetch.

    PPC Hero- 15 readers -