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Retail marketers have long focused on perfecting their omnichannel strategies; however, the rules of consumer engagement have changed. Many major anchor stores are either closing or redesigning their approaches, and the overall mall landscape is changing to meet the needs of a new audience. And while shoppers can be reached on a variety of platforms, they remain individuals ...
In the world of brick-and-mortar retail technology, there is an ever-increasing array of innovations offering the latest bells and whistles and promising to help retailers attract and engage shoppers. Apps, beacons, smart fitting rooms, digital mall directories, in-store consumer path tracking… the list goes on.
Digitally connected brick-and-mortar retailers have gathered an enormous amount of data regarding their consumers’ preferences via Internet of Things (IoT) hardware such as mobile devices, cameras, smart lightbulbs and beacons, but this data often remains underutilized without driving questions. The key to achieving a truly connected overall marketing strategy lies in integr ...
Many people originally believed the rise of the internet would result in the extinction of brick-and-mortar shopping. The rationale was that retail locations could never compete with the ease and convenience of going online to buy and the ability to find “anything” and have it shipped to your doorstep. The same logic might have even been applied to the mail order catalog business.
Two of retail’s largest and most influential conferences were held in January 2016, though they happened to have taken place about 1,000 miles apart. The National Retail Federation’s (NRF) Annual Convention in New York City, commonly known as “Retail’s BIG Show,” is where retail executives coalesce to discuss innovative ideas, share insights and learn about new technologies ...
This year’s Black Friday and overall holiday shopping season has reaffirmed the need for brick-and-mortar retailers to sharpen their mobile strategies to acquire, retain and influence shoppers while gaining a competitive advantage. In fact, it’s become evident that not having a well-developed mobile retail strategy in today’s retail environment is akin to taking your sign off the front door.
While consumers are unquestionably connected to their smartphones, only a fraction of them is shopping via their mobile devices, which represents a huge missed opportunity for corporate retailers. With more than 17.6 billion in-store shopping visits in November and December of 2013, retailers and malls alike have a vast opportunity to influence and target a captive audience’ ...
Today’s retailers are still very much siloed between operational, brick-and-mortar, and digital and social mobile teams. Often, store level teams do not receive timely communication from corporate regarding important new pricing strategies and promotions, and social, digital and mobile efforts may not be consistent with what is happening in the field in real time.
Getting inside the minds of the retail customer and influencing them at the right moment during their buying journey is no new challenge for marketers. However, as technology becomes more sophisticated, retail marketers who are tapping into data on consumer preferences, timing and other key buying factors are making significant strides in consumer engagement.
Despite the onslaught of e-commerce options, the bulk of consumer retail transactions still occurs in physical stores. As a result, retail marketing teams tasked with revenue generation still find the greatest success by focusing on driving in-store sales as the foundation from which all other marketing platforms flow.
Establishing proper attribution for mobile’s role in influencing and driving offline conversions is a challenge for the brick-and-mortar retail marketplace. This is often due to online forms of measurement such as click-throughs being used as the primary way to also measure mobile conversions, which are often invalid or unreliable and result in a significant attribution gap.
Allan Haims is a guest contributor. If you would like to contribute a post to Street Fight, contact us here. The current boom in retail technology innovations — ranging from hyperlocal deals apps to beacons and video monitoring — are once again transforming the retail landscape. In today’s ultra-competitive retail market, where Amazon, Google and other online shopping behemoth ...
Image credit: iStock by Getty Images. It’s been widely reported that retailers recovered from a slow Black Friday to come out on top this holiday season – online and in stores – both before the December holidays and between Christmas and New Years. And while some of this success can be attributed to a bettering economy, savvy retailers that were nimble and executed multi-c ...
While “omni-channel” has been a buzzword for the past few years, it’s fairly acknowledged in the retail and marketing worlds that very few companies are actually doing it — or doing it well. It’s clear from the Black Friday and Cyber Monday holiday sales that in-store and online sales are no longer two distinct experiences.