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Prior to joining Contently, I worked on digital strategy for some of the world’s top magazines. In other words, I spent most of my time coaxing brands like Vogue, Glamour, and GQ to embrace online publishing—and it wasn’t always easy. In order to convince the old-school print executives to adopt a digital strategy, I first had to learn how their departments created content.
If, like me, you’ve been watching the HBO show Westworld, you may be convinced that robots will soon be able to do pretty much anything. While artificial intelligence is already transporting beer and diagnosing cancer patients, in order to tell creative stories brands still need creative people. In fact, Contently is grounded in the idea that storytelling is a uniquely human skill.