alliance for audited media

  • Why marketers are the ones who will fix the digital ad fraud problem

    Tom Drouillard, CEO, president and managing director, Alliance for Audited Media Ad fraud causes $6 to $16 billion to exit the digital advertising ecosystem and flow into the pockets of people who manipulate the system. The current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution.

    Digiday- 16 readers -
  • Three uncomfortable truths about digital ad fraud

    Tom Drouillard, CEO, president and managing director, Alliance for Audited Media Losses from digital ad fraud range from $6 billion to $16 billion annually, and the current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution. Marketers, agencies, publishers and technology suppliers are frustrated. Trust is at an all-time low.

    Digiday- 21 readers -
  • Has your business already violated the world’s strictest anti-spam law?

    The Canadian Anti-Spam Legislation (CASL) is one of the toughest electronic messaging laws in the world. The Canadian Radio-television and Telecommunications Commission (CRTC), the law’s main enforcement body, can fine businesses up to $10 million per violation. Several businesses and even one individual have already been fined for failure to comply with CASL.

    Digidayin EMail- 20 readers -