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Saying thank you never goes out of style. It doesn’t matter if you’re a startup nonprofit running your first campaign or a historic charity — sending donors a thoughtful thank you message is one of the most important things your organization can do. Donors are more interested in receiving personalized messages and learning about the impact of their donation, rather than getting pricey gifts.
We all know how important December is for the nonprofit sector. Nearly a third of all donations come in the final month of the year. January, however, is typically a slower time for development professionals, a time to review and plan for the future. For many nonprofits, the New Year is kind of the off-season.
At StayClassy, we partner with nonprofit organizations to help them reach their fundraising goals, most notably with custom, branded donation pages. Branding is an important part of all kinds of marketing practices. Whether it’s in emails, on social media, or on a website, having a consistent brand helps nonprofits gain recognition and support.