allison kent-smith and lori kent

  • Agencies that prototype are agencies that win

    Allison Kent-Smith is founder and Lori Kent, Ed.D., is director of learning experiences at smith & beta Agencies are in the business of making ideas. Traditional advertising, often focused on producing an experience or provoking a behavior, has become a smaller part of the service-offering equation.

    Digiday- 6 readers -