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Doctors Without Borders operates at the front lines of some of humanity’s most profound dramas. They send brave medics to war-torn regions, natural disasters, and other major emergencies, whether that be South Sudan or refugee camps filled with displaced peoples fleeing violence in Iraq. The humanitarian organization is also widely recognized for its role in fighting Ebola, and ...
As we speak, marketing directors around the country are being tasked with an exciting but unenviable challenge: “Do content marketing.” But how? It’s difficult to know where to begin. Do you spend months building the perfect in-house team? Hire a bunch of freelancers? Or embrace some combination of the two? Each brand will necessarily reach different answers to fit its specific needs.
Cisco’s storytelling focuses on one fascinating question: What will the future of the Internet look like? Smartphones aren’t the end-all for connected devices. Sensors are creeping into our cars, homes, and even our trash cans. Down the line, maybe sensors around the house will notify us when something happens.
Ignoring display ads is one skill we’re all astoundingly good at. Millennials, in particular, have it down to a tee. These super powers don’t always work. We’ve all experienced horrible display ads that relentlessly flash bright red, generate obnoxious noises in one of 18 open tabs, or jiggle around violently like they’re trying to escape from your computer.
Content marketers are junkies for concise and compelling stats. It’s easy to see why. Content marketers are constantly trying to sell clients and colleagues on why they should become publishers, even though it’s often a stark departure from the way they’re used to doing things. And since content marketing is such a new and rapidly changing discipline, quick-hitting stats hel ...
By now, it feels like roughly a zillion brands are following in the footsteps of giants like Red Bull, IKEA, and IBM and embracing content marketing. It’s new! It’s exciting! David Carr is writing about it a lot! But what’s next? As the content marketing world enters its 2015 planning season, that seems like the question to ask.
“Ah, music, a magic beyond all we do here!” Albus Dumbledore once said. The iconic wizard might have been a fictional character, but I still think it says something that a man who can manipulate dragon blood recognizes the power of a good beat. If you’ve stepped foot in New York City, you’ve likely recognized it too.
Content marketing is a big trend made out of many smaller trends—the Matryoshka Doll of media, if you will, with one exciting new technology stacking into the next. Predicting these trends has become the new national sport of the media industry, and at the TrackMaven Marketing Summit earlier this month, media leaders took out their crystal balls, peered into this sea of tool ...
When it comes to measuring the effectiveness of creative content, it’s always difficult to balance intuition with science. But some neuroscientists think there’s room to completely turn marketing on its head. “I guarantee that if you’re relying on traditional measures like surveys and focus groups to understand the whole consumer in today’s modern media landscape, you are de ...
Cheerios’ latest video demonstrates how pure, simple storytelling can make the best kind of ad. In a new three-minute video by Cheerios, André and Jonathan, a happy gay couple from Montreal, tells the heartwarming story of their journey to build a family. In the unwelcome climate, they thought they’d never have a child. “But we didn’t want to keep all this luck and love to ourselves.
What do you get when you combine a piece of fruit with Marvel’s superhero domination? Surprisingly, the answer is a powerhouse piece of branded content. Marvel has teamed up with Florida orange growers to create Captain Citrus, a new health-conscious hero who truly appreciates the nutritional value of orange juice.
Would you let your readers into your newsroom? One blog is ready to do just that. Lifehacker, one of Gawker Media’s newest and most popular sites, is giving readers a look into the blog’s editorial brainstorming sessions and debates on a new sub-blog called Shop Talk. Editor-in-Chief Whitson Gordon pitched it as a move towards transparency.