alyssa meritt

  • What Retail Marketers Can Learn From Dating Apps’ Game Of Love

    Dating apps are extremely successful at encouraging habitual use, and there’s more at play than Maslow’s hierarchy of needs. Over the past decade, online dating has evolved from “best match” algorithms into match-making entertainment based on gamification frameworks. Gamification has been a hot topic in the mobile space for quite some time.

    Marketing Land- 18 readers -