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As a digital marketer, it’s probable that you’ll be tasked with making technical recommendations for a client’s website, most likely at the start of the campaign. The cornerstone of this process will be the SEO Technical Audit. Identifying and drawing insights for the many technical elements will inform next steps in terms of what will allow the valuable pages of a website to b ...
In the ever-evolving industry that is digital marketing, this era has ushered in a stricter set of guidelines at the hands of Google, which forces webmasters and digital marketers to stay on their nimble toes. As best practices are updated, Google’s aim is to create a level playing field for all parties involved.