Amanda Disilvestro

  • 6 innovative new search engines to keep an eye on

    Plain and simple, Google isn’t the be-all-and-end-all of search engines, but it’s often easy to feel like it – perhaps nowhere more so than within the search industry itself. And when you think of other search engines besides Google, how many can you name? Bing? Yahoo? Maybe DuckDuckGo, if you’re privacy-conscious (or a bit of a tech hipster)? Believe it or not, there are a n ...

    Amanda Disilvestro/ Search Engine Watchin Paid Search- 9 readers -
  • 7 things to consider when choosing an ecommerce platform

    Ecommerce has been growing steadily in popularity for the last 10 years. Online sales jumped up nearly 15% last year across the board, and they’re predicted to only increase in the future. If you’re starting a business and selling products and/or services, an ecommerce site is crucial in order to capitalize on this explosive online sales growth.

    Amanda Disilvestro/ Search Engine Watchin EMail- 22 readers -
  • How to tell if your website is due a redesign

    Designing a functional website doesn’t happen overnight. It takes time and energy (and sometimes, a lot of money) to get your site in working order. Like any other technology, the internet changes at a rapid rate. Users are utilizing various devices to view websites. For your users to maneuver through your website, you need to constantly update and adapt.

    Amanda Disilvestro/ Search Engine Watch- 16 readers -
  • The most effective ways to respond to negative reviews

    Customer reviews are one of the most important pieces of your marketing campaign, and research has indicated they may have significant impact on your ranking in search. In fact, 84% of consumers trust an online review as much as they would a personal referral. However, not all reviews are positive. At some point throughout the history of your business, you’re going to run into negative reviews.

    Amanda Disilvestro/ Search Engine Watch- 27 readers -