Amanda Disilvestro

  • 7 things to consider when choosing an ecommerce platform

    Ecommerce has been growing steadily in popularity for the last 10 years. Online sales jumped up nearly 15% last year across the board, and they’re predicted to only increase in the future. If you’re starting a business and selling products and/or services, an ecommerce site is crucial in order to capitalize on this explosive online sales growth.

    Amanda Disilvestro/ Search Engine Watchin EMail- 18 readers -
  • How to tell if your website is due a redesign

    Designing a functional website doesn’t happen overnight. It takes time and energy (and sometimes, a lot of money) to get your site in working order. Like any other technology, the internet changes at a rapid rate. Users are utilizing various devices to view websites. For your users to maneuver through your website, you need to constantly update and adapt.

    Amanda Disilvestro/ Search Engine Watch- 12 readers -
  • The most effective ways to respond to negative reviews

    Customer reviews are one of the most important pieces of your marketing campaign, and research has indicated they may have significant impact on your ranking in search. In fact, 84% of consumers trust an online review as much as they would a personal referral. However, not all reviews are positive. At some point throughout the history of your business, you’re going to run into negative reviews.

    Amanda Disilvestro/ Search Engine Watch- 23 readers -
  • 5 easy ways to launch a local email marketing strategy

    Email marketing is alive and well in 2017, with over 269 billion emails being sent every day. Unfortunately, according to Email Monday, of these 269 billion only 22% of retail emails are opened. This is significantly less than the open rate of 34% garnered by other types of emails. It’s also important to note that of the emails that are opened by consumers, 45% are done via a mobile device.

    Amanda Disilvestro/ Search Engine Watchin Mobile EMail- 30 readers -
  • So what is growth hacking, really?

    In 2010 Sean Ellis, entrepreneur, angel investor, startup advisor and now CEO of GrowthHackers, coined the term “growth hacker” as someone whose every strategy, every tactic, and every initiative is attempted in the hopes of growing. But that’s pretty vague, right? Check out the Google Trends graph below. Lots of people are searching for this term, so let’s dig into what it really means.

    Amanda Disilvestro/ Search Engine Watchin Paid Search- 27 readers -
  • 5 #GivingTuesday Campaigns That Won (and 3 That Lost)

    Most people are familiar with Black Friday and Cyber Monday as some of the busiest shopping days of the year; businesses spend months preparing their holiday campaigns in order to make the most of these two days. But each year it seems that more and more companies are also taking advantage of #GivingTuesday by finding ways to entice their audience not only to purchase holiday g ...

    Amanda Disilvestro/ Search Engine Watchin EMail- 22 readers -