Amanda Disilvestro

  • 5 #GivingTuesday Campaigns That Won (and 3 That Lost)

    Most people are familiar with Black Friday and Cyber Monday as some of the busiest shopping days of the year; businesses spend months preparing their holiday campaigns in order to make the most of these two days. But each year it seems that more and more companies are also taking advantage of #GivingTuesday by finding ways to entice their audience not only to purchase holiday g ...

    Amanda Disilvestro/ Search Engine Watchin EMail- 16 readers -
  • Google’s mobile-first index: how to prepare your business

    The important news that we have all been waiting for, Google has finally announced mobile-first indexing. This of course takes into account that the majority of Google users now “search” on mobile devices, as opposed to desktop computers, and so a shift needed to happen somewhere at some point. The fact now is that businesses will need to adjust to this new algorithm.

    Amanda Disilvestro/ Search Engine Watchin How To's- 21 readers -
  • 10 marketing metrics to master for first-time startup owners

    When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need* to pay attention to in order to determine the success of your business. However, the problem with following a lot of metrics is that it can become very easy to not pay close attention to any of them, and isn’t the whole point of following metri ...

    Amanda Disilvestro/ Search Engine Watch- 19 readers -
  • Google AdWords: the dos and don’ts of callout extensions

    Callout extensions are a really important component of Google AdWords, and they can be incredibly useful in describing what your business has to offer that may not be clear by your links and description alone. Take the example below from Google: “Acme Electronics” uses AdWords and is able to list their website in the first line, general business description in the second lin ...

    Amanda Disilvestro/ Search Engine Watch- 17 readers -
  • The Five Fundamentals to Creating a Powerhouse Blog

    Your blog should work for you on at least several different levels: 1). As a creative outlet for your ideas and energy; 2). As a marketing tool for your brand, whether that brand is personal, educational, business, or a combined blend; 3). As a continuing interaction with others. Yet so often people create a blog with high expectations, and then get discouraged and neglect their work.

    Amanda Disilvestro/ The Blog Herald- 11 readers -
  • Five simple user experience tweaks for better conversion

    Sometimes the functionality and user experience (UX) on a website can make or break a business. Things like mobile optimization or page load-time are talked about so often in the SEO world purely because a user will have no hesitation leaving if they are not having a positive experience on your website. It’s that simple. That being said, not all “good” websites are created equal.

    Amanda Disilvestro/ Search Engine Watch- 14 readers -