Amanda Disilvestro

  • The most effective ways to respond to negative reviews

    Customer reviews are one of the most important pieces of your marketing campaign, and research has indicated they may have significant impact on your ranking in search. In fact, 84% of consumers trust an online review as much as they would a personal referral. However, not all reviews are positive. At some point throughout the history of your business, you’re going to run into negative reviews.

    Amanda Disilvestro/ Search Engine Watch- 21 readers -
  • 5 easy ways to launch a local email marketing strategy

    Email marketing is alive and well in 2017, with over 269 billion emails being sent every day. Unfortunately, according to Email Monday, of these 269 billion only 22% of retail emails are opened. This is significantly less than the open rate of 34% garnered by other types of emails. It’s also important to note that of the emails that are opened by consumers, 45% are done via a mobile device.

    Amanda Disilvestro/ Search Engine Watchin Mobile EMail- 29 readers -
  • So what is growth hacking, really?

    In 2010 Sean Ellis, entrepreneur, angel investor, startup advisor and now CEO of GrowthHackers, coined the term “growth hacker” as someone whose every strategy, every tactic, and every initiative is attempted in the hopes of growing. But that’s pretty vague, right? Check out the Google Trends graph below. Lots of people are searching for this term, so let’s dig into what it really means.

    Amanda Disilvestro/ Search Engine Watchin Paid Search- 23 readers -
  • 5 #GivingTuesday Campaigns That Won (and 3 That Lost)

    Most people are familiar with Black Friday and Cyber Monday as some of the busiest shopping days of the year; businesses spend months preparing their holiday campaigns in order to make the most of these two days. But each year it seems that more and more companies are also taking advantage of #GivingTuesday by finding ways to entice their audience not only to purchase holiday g ...

    Amanda Disilvestro/ Search Engine Watchin EMail- 21 readers -
  • Google’s mobile-first index: how to prepare your business

    The important news that we have all been waiting for, Google has finally announced mobile-first indexing. This of course takes into account that the majority of Google users now “search” on mobile devices, as opposed to desktop computers, and so a shift needed to happen somewhere at some point. The fact now is that businesses will need to adjust to this new algorithm.

    Amanda Disilvestro/ Search Engine Watchin How To's- 34 readers -
  • 10 marketing metrics to master for first-time startup owners

    When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need* to pay attention to in order to determine the success of your business. However, the problem with following a lot of metrics is that it can become very easy to not pay close attention to any of them, and isn’t the whole point of following metri ...

    Amanda Disilvestro/ Search Engine Watch- 30 readers -