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It’s 2016 and everyone seems to be selling lead generation. Marketers have the “luxury” of owning the strategy and execution of demand generation programs, with the constant pressure of ROI and sales satisfaction. The selection of demand generation strategies, partners, and vendors requires marketers to be very well educated in all aspects of the lead generation process.
A Quick Guide to Taking a Balanced Approach (Job Security PSA): It has become quite clear that hordes of b2b marketers are running to catch the ABM train, all bags packed, leaving their worries behind. Billboards picturing smiling men and women in their beach chairs cheersing to their awesome move to ABM; problems solved – pipeline filled — ROI #cray.