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When Unbounce published our Conversion Benchmark Report, we wanted to empower marketers like us to take a more data-driven approach to optimizing their landing pages. The report documents our findings after using machine learning to analyze the behavior of 74,551,421 visitors to 64,284 lead generation landing pages belonging to 10 of our most popular customer industries.
You’re designing a landing page for your Real Estate client, and you turn to “best practice” advice articles to help guide the way. But there’s a nagging voice at the back of your mind: Does this “best practice” advice apply indiscriminately to my industry? Does this author really know anything about my audience at all? “Best practices” become “better practices” when the ...
A good marketer is like a doomsday prepper (bear with me here…) Instead of preparing for a global cataclysm, learning about water storage and building bunkers, they’re constantly on the lookout for ways they can proof their marketing for, or get ahead of, inevitable and dramatic changes to the marketing landscape. Frequent and mysterious algorithm changes. New ad platform features.
Digital marketing agency Webistry helped the fine folk at a local dentist office (pictured above) secure 400% more conversions by convincing them to not send PPC traffic to their website… As the Search or Acquisition Marketer at a digital agency, many obstacles can stand in the way of getting your clients more conversions.
It’s a wrap! Unbounce just hosted its 4th annual Call to Action Conference, with 1,200+ of the brightest marketers from brands like MEC, Adobe and Vimeo in attendance. On stage, our roster of marketing experts (Rand Fishkin, Mitch Joel, Mari Smith and Scott Stratten to name-drop a few) shared marketing predictions and loads of actionable advice.
Move over Don Draper, the modern day agency marketer needs to be more of a Renaissance (wo)man. Sure, they need to be creative enough to craft a compelling pitch. But they also need to be data-driven. They need to be well versed in analytics and the latest MarTech trends. And when budgets get tight, agency marketers need to be able to convince their clients to not cut out con ...
The Unbounce Conversion Benchmark Report is filled with industry-specific data, graphs and actionable takeaways. What is a good conversion rate for my landing page? If you knew the answer to this question, you could get more out of every optimization dollar you spend. Armed with this one “little” data point, you could double down on pages with lots of growth potential or c ...
If you could get in a room with digital marketing experts from Google, AdRoll and LinkedIn, what would you ask them? Better yet, what if you could rub shoulders with them without having to leave your desk? We’re not trying to torture you with hypotheticals. For the second year in a row, Unbounce and HubSpot have teamed up to cregisurate Digital Agency Day: a full day of virtua ...
Since I joined the Unbounce family three years ago, our marketing team has grown from seven to 35. The content team alone has grown from two to 12. That kind of growth comes with a lot of potential to do exciting things. But scaling a team quickly also uncovers inefficiencies, and results in a helluvalotta growing pains. Which is fine, really.
When it comes to overlays, everyone’s a critic — especially your prospects. Image via Shutterstock. These days, cyberspace is about as cluttered as my closet. And in that deep sea of endless streams and notifications and other dopamine-releasing distractions, getting your offer seen can be challenging to say the least.
Image via Shutterstock. Has anyone in the history of the world ever kept a New Year’s resolution? I know I haven’t. But that doesn’t stop me from making them year after year and convincing myself that this will be the year for life-altering change. And then my credit card gets charged for my monthly gym membership and I realize I haven’t been in three months… (Where did the ...
90-97% of visitors to your website won’t convert. I know… a little piece of my soul dies every time I think about it, too. [Queue Morgan Freeman narrator voice] But not all hope is lost. Marketers everywhere are using overlays to get more conversions from their existing website traffic — without running more campaigns, increasing their budget or redesigning their site.
Let me paint an ugly picture for you. The end of the month is approaching. In one week, you have to report to your boss about marketing metrics… and you’re not even halfway to your targets. Maybe you call an emergency brainstorm meeting with your team: Are there any last-minute email or social campaigns we can run? Image source. Maybe you pump more money into your PPC campaigns.
In my kitchen I have a poster that reads, “SLOW DOWN.” It’s a simple reminder, but one that I need constantly. Walk more slowly. Stop and appreciate the simple things. Take a break and call your mom. We live in an era of high-speed internet and keyboard shortcuts and push(y) notifications and instant gratification.
Next Level Landing Page Optimization: Before and After the Conversion By Amanda Durepos on September 7th, 2016 in Landing Page Optimization Be the first to comment We spend a lot of time on this blog waxing poetic about the importance of optimizing your landing pages. But landing pages are only one element of a stellar, high-converting marketing campaign.
I’d like to meet the person who goes into IKEA to pick up a new fridge and walks out with only the fridge. If you’re like me, you inevitably wind up with a car full of junk products, an ice cream in one hand and two hotdogs in the other. That’s because IKEA stores aren’t designed to help you achieve a single goal. That’s a pretty crappy attention ratio.
I’ve got to fess up about something… Sometimes, on a particularly bad week, I get an unsettling feeling at work. A feeling that I’m on a hamster wheel. Clock in, attend meetings, write, edit, format, give feedback, clock out, rinse, repeat. Same sh*t different day. Image source. Don’t get me wrong, I love my job. But it requires a lot of doing the same tasks day in and day out.
In recent years, the buzz around “content marketing” has grown. Content marketing-specific jobs are springing up everywhere. More than ever, businesses understand that without a detailed content strategy, they’re as good as dead. Have a look at this steep slope from Google Trends: But content marketing isn’t new. Certainly not as new as this graph would suggest.
Need another set of eyes on your landing page before you show it to the world? Image source. It’s hard for us to critique our own work objectively. A second set of eyes can reveal things you didn’t even realize were there: a vague unique value proposition, typos or just plain boring copy. But maybe your co-workers are tied up and don’t have a sec to look over your work.
Aaaaaaand that’s a wrap. Call to Action Conference 2016 may be over, but our heads are still spinning from all the enlightening things we learned and the boss people we met. With nearly 1K attendees and 21 speakers filling Vancouver’s most prestigious theater, I think we all left feeling a little overwhelmed. … In a good way, of course.