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Since I joined the Unbounce family three years ago, our marketing team has grown from seven to 35. The content team alone has grown from two to 12. That kind of growth comes with a lot of potential to do exciting things. But scaling a team quickly also uncovers inefficiencies, and results in a helluvalotta growing pains. Which is fine, really.
When it comes to overlays, everyone’s a critic — especially your prospects. Image via Shutterstock. These days, cyberspace is about as cluttered as my closet. And in that deep sea of endless streams and notifications and other dopamine-releasing distractions, getting your offer seen can be challenging to say the least.
Image via Shutterstock. Has anyone in the history of the world ever kept a New Year’s resolution? I know I haven’t. But that doesn’t stop me from making them year after year and convincing myself that this will be the year for life-altering change. And then my credit card gets charged for my monthly gym membership and I realize I haven’t been in three months… (Where did the ...
90-97% of visitors to your website won’t convert. I know… a little piece of my soul dies every time I think about it, too. [Queue Morgan Freeman narrator voice] But not all hope is lost. Marketers everywhere are using overlays to get more conversions from their existing website traffic — without running more campaigns, increasing their budget or redesigning their site.
Let me paint an ugly picture for you. The end of the month is approaching. In one week, you have to report to your boss about marketing metrics… and you’re not even halfway to your targets. Maybe you call an emergency brainstorm meeting with your team: Are there any last-minute email or social campaigns we can run? Image source. Maybe you pump more money into your PPC campaigns.
In my kitchen I have a poster that reads, “SLOW DOWN.” It’s a simple reminder, but one that I need constantly. Walk more slowly. Stop and appreciate the simple things. Take a break and call your mom. We live in an era of high-speed internet and keyboard shortcuts and push(y) notifications and instant gratification.
Next Level Landing Page Optimization: Before and After the Conversion By Amanda Durepos on September 7th, 2016 in Landing Page Optimization Be the first to comment We spend a lot of time on this blog waxing poetic about the importance of optimizing your landing pages. But landing pages are only one element of a stellar, high-converting marketing campaign.
I’d like to meet the person who goes into IKEA to pick up a new fridge and walks out with only the fridge. If you’re like me, you inevitably wind up with a car full of junk products, an ice cream in one hand and two hotdogs in the other. That’s because IKEA stores aren’t designed to help you achieve a single goal. That’s a pretty crappy attention ratio.
I’ve got to fess up about something… Sometimes, on a particularly bad week, I get an unsettling feeling at work. A feeling that I’m on a hamster wheel. Clock in, attend meetings, write, edit, format, give feedback, clock out, rinse, repeat. Same sh*t different day. Image source. Don’t get me wrong, I love my job. But it requires a lot of doing the same tasks day in and day out.
In recent years, the buzz around “content marketing” has grown. Content marketing-specific jobs are springing up everywhere. More than ever, businesses understand that without a detailed content strategy, they’re as good as dead. Have a look at this steep slope from Google Trends: But content marketing isn’t new. Certainly not as new as this graph would suggest.
Need another set of eyes on your landing page before you show it to the world? Image source. It’s hard for us to critique our own work objectively. A second set of eyes can reveal things you didn’t even realize were there: a vague unique value proposition, typos or just plain boring copy. But maybe your co-workers are tied up and don’t have a sec to look over your work.
Aaaaaaand that’s a wrap. Call to Action Conference 2016 may be over, but our heads are still spinning from all the enlightening things we learned and the boss people we met. With nearly 1K attendees and 21 speakers filling Vancouver’s most prestigious theater, I think we all left feeling a little overwhelmed. … In a good way, of course.
Why do people come to marketing conferences? Some might say it’s for the networking, parties, workshops and insightful talks… or for more wacky stuff, like a money tornado booth, t-rex VR simulations and human inflatable foosball. Testing out important conference equipment #CTAConf A video posted by Dustin Bromley (@dustinjbromley) on Jun 19, 2016 at 11:38pm PDT ...
Eliminate Jargon on Your Landing Pages With Our Free Chrome Extension By Amanda Durepos on June 17th, 2016 in Copywriting Be the first to comment What would you think if you wound up on this landing page? Check out some of the terms being used: “The Next Generation of Awesome” “Bleeding edge solution” “Age of disruption” “World class features” Might your BS detector start going off? These .
Advances in technology bring about a lot of buzz and excitement, but also a lot of anxiety. Case in point? Look what autocompleted when I entered “machines will” into a Google search bar: Yikes. Will robots replace us in our jobs? Will they be better at them? Will they convince us that they are conscious? Will they embody human qualities? “I’m sorry Dave, I’m afraid I can’t do that.
If you’re a digital marketer then you’ve likely heard of (and probably even nerded out over) conversion rate optimization (CRO) — Google Trends suggests that it’s a topic that’s only getting hotter by the year: But with increasing interest comes an increasing number of unanswered questions like: How do I create a process for conversion rate optimization? What are the best tools to use for CR.
Paul Simon knows exactly how to get rid of a lover, but if you’re an ecommerce brand trying to win back shopping cart abandoners, you better start singing another tune. (What’s that, Justin?) Our friends over at Email Monks put together this comprehensive infographic all about what makes your visitors leave and how you can be proactive about getting them back with optimized ca ...
People love infographics. They’re easy to digest and even easier to share. But if you’re going to take the time to design and push one out into the world, you want to do it right (right?). Well, our friends over at OneSpot put together a pretty meta infographic about how to, well, do infographics well. Peep the meta infographic below. Embed this infographic on y ...
Being a successful content marketer isn’t just about writing snappy blog posts. Modern-day content marketers need to have their fingers in many, many pies. Don’t quit your day job, Homer. It’s true: the best content marketers are multifaceted and multitalented folk. Just ask our friends over at Uberflip who put together this infographic that shows how good content marketer ...
Optimizing your AdWords account without direction is a bit like signing up at the gym without a personal trainer. Sure, you’re probably making small, incremental gains, but you secretly know that things would be more efficient if you just had a little help. If you want direction from someone who really knows what they’re doing, check out this infographic case study by digital ...