Amanda Durepos

  • Next Level Landing Page Optimization: Before and After the Conversion

    Next Level Landing Page Optimization: Before and After the Conversion By Amanda Durepos on September 7th, 2016 in Landing Page Optimization Be the first to comment We spend a lot of time on this blog waxing poetic about the importance of optimizing your landing pages. But landing pages are only one element of a stellar, high-converting marketing campaign.

    Amanda Durepos/ Unbounce- 7 readers -
  • The 7 Principles of Conversion-Centered Design [Free 56-Page Ebook]

    I’d like to meet the person who goes into IKEA to pick up a new fridge and walks out with only the fridge. If you’re like me, you inevitably wind up with a car full of junk products, an ice cream in one hand and two hotdogs in the other. That’s because IKEA stores aren’t designed to help you achieve a single goal. That’s a pretty crappy attention ratio.

    Amanda Durepos/ Unbounce- 10 readers -
  • A 2-Week Publishing Hiatus to Make Our Blog Better (We Need Your Help!)

    I’ve got to fess up about something… Sometimes, on a particularly bad week, I get an unsettling feeling at work. A feeling that I’m on a hamster wheel. Clock in, attend meetings, write, edit, format, give feedback, clock out, rinse, repeat. Same sh*t different day. Image source. Don’t get me wrong, I love my job. But it requires a lot of doing the same tasks day in and day out.

    Amanda Durepos/ Unbouncein Content- 9 readers -
  • The History of Content Marketing [INFOGRAPHIC]

    In recent years, the buzz around “content marketing” has grown. Content marketing-specific jobs are springing up everywhere. More than ever, businesses understand that without a detailed content strategy, they’re as good as dead. Have a look at this steep slope from Google Trends: But content marketing isn’t new. Certainly not as new as this graph would suggest.

    Amanda Durepos/ Unbouncein Content- 10 readers -
  • Need Another Set of Eyes on Your Landing Page? [Free Pre-Publish Worksheet]

    Need another set of eyes on your landing page before you show it to the world? Image source. It’s hard for us to critique our own work objectively. A second set of eyes can reveal things you didn’t even realize were there: a vague unique value proposition, typos or just plain boring copy. But maybe your co-workers are tied up and don’t have a sec to look over your work.

    Amanda Durepos/ Unbounce- 9 readers -
  • All the Recordings, Slides and Notes from Call to Action Conference 2016

    Aaaaaaand that’s a wrap. Call to Action Conference 2016 may be over, but our heads are still spinning from all the enlightening things we learned and the boss people we met. With nearly 1K attendees and 21 speakers filling Vancouver’s most prestigious theater, I think we all left feeling a little overwhelmed. … In a good way, of course.

    Amanda Durepos/ Unbounce- 9 readers -
  • Never Bring an Opinion to a Data Fight: Day 1 of the Call to Action Conference

    Why do people come to marketing conferences? Some might say it’s for the networking, parties, workshops and insightful talks… or for more wacky stuff, like a money tornado booth, t-rex VR simulations and human inflatable foosball. Testing out important conference equipment #CTAConf A video posted by Dustin Bromley (@dustinjbromley) on Jun 19, 2016 at 11:38pm PDT ...

    Amanda Durepos/ Unbounce- 15 readers -
  • Eliminate Jargon on Your Landing Pages With Our Free Chrome Extension

    Eliminate Jargon on Your Landing Pages With Our Free Chrome Extension By Amanda Durepos on June 17th, 2016 in Copywriting Be the first to comment What would you think if you wound up on this landing page? Check out some of the terms being used: “The Next Generation of Awesome” “Bleeding edge solution” “Age of disruption” “World class features” Might your BS detector start going off? These .

    Amanda Durepos/ Unbounce- 3 readers -
  • [NEW E-ZINE] Humanizing Marketing in an Increasingly Automated World

    Advances in technology bring about a lot of buzz and excitement, but also a lot of anxiety. Case in point? Look what autocompleted when I entered “machines will” into a Google search bar: Yikes. Will robots replace us in our jobs? Will they be better at them? Will they convince us that they are conscious? Will they embody human qualities? “I’m sorry Dave, I’m afraid I can’t do that.

    Amanda Durepos/ Unbounce- 9 readers -
  • [AMA] Finally, Answers to Your Most Pressing CRO Questions

    If you’re a digital marketer then you’ve likely heard of (and probably even nerded out over) conversion rate optimization (CRO) — Google Trends suggests that it’s a topic that’s only getting hotter by the year: But with increasing interest comes an increasing number of unanswered questions like: How do I create a process for conversion rate optimization? What are the best tools to use for CR.

    Amanda Durepos/ Unbounce- 9 readers -
  • Win Back Prospects with Better Cart Abandonment Emails [INFOGRAPHIC]

    Paul Simon knows exactly how to get rid of a lover, but if you’re an ecommerce brand trying to win back shopping cart abandoners, you better start singing another tune. (What’s that, Justin?) Our friends over at Email Monks put together this comprehensive infographic all about what makes your visitors leave and how you can be proactive about getting them back with optimized ca ...

    Amanda Durepos/ Unbouncein EMail- 15 readers -
  • An Infographic About Infographics (We Need to Go Deeper)

    People love infographics. They’re easy to digest and even easier to share. But if you’re going to take the time to design and push one out into the world, you want to do it right (right?). Well, our friends over at OneSpot put together a pretty meta infographic about how to, well, do infographics well. Peep the meta infographic below. Embed this infographic on y ...

    Amanda Durepos/ Unbouncein Content- 14 readers -
  • Portrait of a Content Marketer: More Than a Marketer [INFOGRAPHIC]

    Being a successful content marketer isn’t just about writing snappy blog posts. Modern-day content marketers need to have their fingers in many, many pies. Don’t quit your day job, Homer. It’s true: the best content marketers are multifaceted and multitalented folk. Just ask our friends over at Uberflip who put together this infographic that shows how good content marketer ...

    Amanda Durepos/ Unbouncein Content- 9 readers -
  • How To Increase Your PPC Leads in 5 Easy Steps [INFOGRAPHIC]

    Optimizing your AdWords account without direction is a bit like signing up at the gym without a personal trainer. Sure, you’re probably making small, incremental gains, but you secretly know that things would be more efficient if you just had a little help. If you want direction from someone who really knows what they’re doing, check out this infographic case study by digital ...

    Amanda Durepos/ Unbouncein Paid Search How To's- 13 readers -
  • The Case Against Negative and Fear-Based Headlines

    Content marketers everywhere are guilty of purposefully trying to scare the heck out of their readers. “You’re making these mistakes! You’re doing it wrong. You’re wasting time and money. Your competitors are beating you!” At Unbounce, we’re as guilty of fear-mongering as anyone else. Some of our most-shared posts have spooky angles, whether we’re warning readers that they c ...

    Amanda Durepos/ Unbouncein Content- 12 readers -
  • Larry Kim’s Approach to Personalizing PPC Campaigns [WEBINAR]

    Ever receive an email with a broken merge field in the subject line? “Hey {!FIRSTNAME}, I done goofed.” It’s the ultimate personalization fail. The marketer attempts to appeal to the prospect with a touch of personalization but accidentally reveals the secret to his magic trick. It’s jarring to say the least… The same goes for neglecting to personalize your pay-per-click campaigns.

    Amanda Durepos/ Unbouncein Social EMail- 12 readers -
  • 3 Brilliant Copywriting Formulas for Crafting More Persuasive Landing Pages

    You know that telling a story is a great way to write high-converting landing page copy. Thing is, you might not fancy yourself much of a storyteller. As much as you appreciate a good tale, when you go to spin one yourself, your words fall flat (and so do your conversions). But what if there was a formula you could follow to piece together a compelling narrative that’s sure to ...

    Amanda Durepos/ Unbounce- 13 readers -
  • [AMA] I’m Michael Aagaard, Senior Conversion Optimizer at Unbounce. Ask Me Anything

    If you’re serious about conversion rate optimization, then you’ve likely heard of Michael Aagaard: founder of, international speaker and, as of this year, the Senior Conversion Optimizer at Unbounce. His pragmatic approach to conversion rate optimization, focusing more on research and real results rather than mere “conversion lifts,” has made him a respected ...

    Amanda Durepos/ Unbounce- 14 readers -
  • How to Charge Your Clients for Landing Page Services

    Pricing any service at an agency is tough because of all the variables — unexpected delays, crazy review cycles and borderline-silly-and-sometimes-seemingly-impossible client requests. “It needs to pop more! Give it some pizzazz!” Image source. And when it comes to adding landing pages to your list of services, things can get especially tricky.

    Amanda Durepos/ Unbouncein Paid Search How To's- 14 readers -