Amanda Durepos

  • Call to Action Conference 2017 – Recap and Recordings

    It’s a wrap! Unbounce just hosted its 4th annual Call to Action Conference, with 1,200+ of the brightest marketers from brands like MEC, Adobe and Vimeo in attendance. On stage, our roster of marketing experts (Rand Fishkin, Mitch Joel, Mari Smith and Scott Stratten to name-drop a few) shared marketing predictions and loads of actionable advice.

    Amanda Durepos/ Unbounce- 25 readers -
  • Wow Your Clients, Grow Your Agency – Register for Digital Agency Day 2017

    If you could get in a room with digital marketing experts from Google, AdRoll and LinkedIn, what would you ask them? Better yet, what if you could rub shoulders with them without having to leave your desk? We’re not trying to torture you with hypotheticals. For the second year in a row, Unbounce and HubSpot have teamed up to cregisurate Digital Agency Day: a full day of virtua ...

    Amanda Durepos/ Unbounce- 16 readers -
  • 16 Overlay Examples Critiqued for Conversion

    When it comes to overlays, everyone’s a critic — especially your prospects. Image via Shutterstock. These days, cyberspace is about as cluttered as my closet. And in that deep sea of endless streams and notifications and other dopamine-releasing distractions, getting your offer seen can be challenging to say the least.

    Amanda Durepos/ Unbounce- 21 readers -
  • 12 Proven Ways to Convert With Overlays [FREE EBOOK]

    90-97% of visitors to your website won’t convert. I know… a little piece of my soul dies every time I think about it, too. [Queue Morgan Freeman narrator voice] But not all hope is lost. Marketers everywhere are using overlays to get more conversions from their existing website traffic — without running more campaigns, increasing their budget or redesigning their site.

    Amanda Durepos/ Unbounce- 13 readers -
  • 15 Ways Marketers Use Overlays to Get More Conversions

    Let me paint an ugly picture for you. The end of the month is approaching. In one week, you have to report to your boss about marketing metrics… and you’re not even halfway to your targets. Maybe you call an emergency brainstorm meeting with your team: Are there any last-minute email or social campaigns we can run? Image source. Maybe you pump more money into your PPC campaigns.

    Amanda Durepos/ Unbouncein Paid Search SEO EMail- 16 readers -
  • Next Level Landing Page Optimization: Before and After the Conversion

    Next Level Landing Page Optimization: Before and After the Conversion By Amanda Durepos on September 7th, 2016 in Landing Page Optimization Be the first to comment We spend a lot of time on this blog waxing poetic about the importance of optimizing your landing pages. But landing pages are only one element of a stellar, high-converting marketing campaign.

    Amanda Durepos/ Unbounce- 16 readers -
  • The 7 Principles of Conversion-Centered Design [Free 56-Page Ebook]

    I’d like to meet the person who goes into IKEA to pick up a new fridge and walks out with only the fridge. If you’re like me, you inevitably wind up with a car full of junk products, an ice cream in one hand and two hotdogs in the other. That’s because IKEA stores aren’t designed to help you achieve a single goal. That’s a pretty crappy attention ratio.

    Amanda Durepos/ Unbounce- 25 readers -
  • A 2-Week Publishing Hiatus to Make Our Blog Better (We Need Your Help!)

    I’ve got to fess up about something… Sometimes, on a particularly bad week, I get an unsettling feeling at work. A feeling that I’m on a hamster wheel. Clock in, attend meetings, write, edit, format, give feedback, clock out, rinse, repeat. Same sh*t different day. Image source. Don’t get me wrong, I love my job. But it requires a lot of doing the same tasks day in and day out.

    Amanda Durepos/ Unbouncein Content- 15 readers -
  • The History of Content Marketing [INFOGRAPHIC]

    In recent years, the buzz around “content marketing” has grown. Content marketing-specific jobs are springing up everywhere. More than ever, businesses understand that without a detailed content strategy, they’re as good as dead. Have a look at this steep slope from Google Trends: But content marketing isn’t new. Certainly not as new as this graph would suggest.

    Amanda Durepos/ Unbouncein Content- 21 readers -
  • Need Another Set of Eyes on Your Landing Page? [Free Pre-Publish Worksheet]

    Need another set of eyes on your landing page before you show it to the world? Image source. It’s hard for us to critique our own work objectively. A second set of eyes can reveal things you didn’t even realize were there: a vague unique value proposition, typos or just plain boring copy. But maybe your co-workers are tied up and don’t have a sec to look over your work.

    Amanda Durepos/ Unbounce- 19 readers -
  • All the Recordings, Slides and Notes from Call to Action Conference 2016

    Aaaaaaand that’s a wrap. Call to Action Conference 2016 may be over, but our heads are still spinning from all the enlightening things we learned and the boss people we met. With nearly 1K attendees and 21 speakers filling Vancouver’s most prestigious theater, I think we all left feeling a little overwhelmed. … In a good way, of course.

    Amanda Durepos/ Unbounce- 20 readers -
  • Never Bring an Opinion to a Data Fight: Day 1 of the Call to Action Conference

    Why do people come to marketing conferences? Some might say it’s for the networking, parties, workshops and insightful talks… or for more wacky stuff, like a money tornado booth, t-rex VR simulations and human inflatable foosball. Testing out important conference equipment #CTAConf A video posted by Dustin Bromley (@dustinjbromley) on Jun 19, 2016 at 11:38pm PDT ...

    Amanda Durepos/ Unbounce- 21 readers -
  • Eliminate Jargon on Your Landing Pages With Our Free Chrome Extension

    Eliminate Jargon on Your Landing Pages With Our Free Chrome Extension By Amanda Durepos on June 17th, 2016 in Copywriting Be the first to comment What would you think if you wound up on this landing page? Check out some of the terms being used: “The Next Generation of Awesome” “Bleeding edge solution” “Age of disruption” “World class features” Might your BS detector start going off? These .

    Amanda Durepos/ Unbounce- 10 readers -
  • [NEW E-ZINE] Humanizing Marketing in an Increasingly Automated World

    Advances in technology bring about a lot of buzz and excitement, but also a lot of anxiety. Case in point? Look what autocompleted when I entered “machines will” into a Google search bar: Yikes. Will robots replace us in our jobs? Will they be better at them? Will they convince us that they are conscious? Will they embody human qualities? “I’m sorry Dave, I’m afraid I can’t do that.

    Amanda Durepos/ Unbounce- 16 readers -