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Clinton Forry, senior manager of digital content strategy at Ameriprise Financial, has been involved in content strategy since before the naming convention and standardization of the practice began. He churns his passion for technology—which he credits to the green-monitor Apple computer that cast a spell on him in third grade—and strategic thinking into content projects with soul.
We had the pleasure of interviewing head of content at TruHearing James Gunter, who presented a compelling talk on Hummingbird for content strategists at Confab Central. Here, James fills us in on how his presentation came to be and what he hoped people walked away learning. Why did you decide to speak about Hummingbird for content strategists? I was just curious.