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Working with a completely new marketing team on co-marketed content poses several challenges. One that I constantly run into is the branding of the content you are creating, and the promotional materials you are using. Not only do you want the branding to be visually appealing, you also need to comply with branding regulations of each company.
Co-marketing enables brands to work together on a campaign, usually a written piece of content, to work toward mutually beneficial goals. During a co-marketing campaign, multiple companies or influencers collaborate and co-promote a product or piece of content and share in the benefits. Most partners who engage in a co-marketing project do so because they are getting more val ...