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Many of you are gearing up to make a big, bold splash with video in 2017. To provide some inspiration, we’re sharing some of the most popular and favorite Content Marketing Institute videos hosted on our YouTube channel. We use the CMI channel to: Educate on the content marketing industry Share insight from speakers at CMI events – Content Marketing World and Intelligent ...
When I was a local TV news producer, I – systematically and with relish – pretty much deleted every single PR-pitch email that I ever received. Why? For one, I was pretty young and arrogant, believing I didn’t need any help from PR pros (insert my eye roll here) to come up with a story. But secondly, and I think more telling, is that PR people just have a bad reputation.
From the moment I stepped into Jyske Bank’s newsroom, I was transported back three years to my time as a television news executive producer. From the elaborate control room setup and full-size production studio, to the state-of-the-art cameras and editing systems, you would never guess I was inside a bank instead of a television station.