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When I was a local TV news producer, I – systematically and with relish – pretty much deleted every single PR-pitch email that I ever received. Why? For one, I was pretty young and arrogant, believing I didn’t need any help from PR pros (insert my eye roll here) to come up with a story. But secondly, and I think more telling, is that PR people just have a bad reputation.
From the moment I stepped into Jyske Bank’s newsroom, I was transported back three years to my time as a television news executive producer. From the elaborate control room setup and full-size production studio, to the state-of-the-art cameras and editing systems, you would never guess I was inside a bank instead of a television station.