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It feels like social media editors only have fun on Twitter and Facebook. Those platforms may be the go-to places for celebrities and “sexy” B2C brands—if Denny’s is ever going to be sexy, this is it—but when it comes to B2B marketing, LinkedIn has them beat. According to a new infographic from WebpageFX, 80 percent of B2B social media leads come from LinkedIn.
In 2015, for the first time ever, the Oxford Dictionaries word of the year wasn’t a word. It was an emoji—specifically, the “face with tears of joy” emoji. You know the one. As Oxford University Press wrote of the decision, “Emojis are no longer the preserve of texting teens—instead, they have been embraced as a nuanced form of expression, and one which can cross language barriers.
What if there were an easy way to increase your click-through rate by 146 percent? According to Polar, a native ad platform, there is. The company found that native ads on mobile devices with disclosure terms (like “Sponsored” or “Ad”) below the headline get a 146 percent higher CTR than those with disclosure terms above the headline.
Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI. A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase). So while it might be nice to brag that your Facebook video got a million views, t ...
At some agencies, rejected ideas get scrapped and disappear for good. At Denizen, they’re used to make viral videos. Founded in 2008, Denizen had seen its share of success with high-profile campaigns for Pepsi, HTC, and Disney (Johnny Depp even joined in on that last one). But content creators were still frustrated when ambitious pitches were turned down for being too risky.
Ever wonder what’s behind Google’s search results? While the company is notoriously tight-lipped about its secret sauce, it has recently spilled some information about a key ingredient. It’s called Google RankBrain, an artificial intelligence system that handles ambiguous and never-before-seen search queries. If that still sounds kind of vague that’s because, well, it is.
So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. And here’s the kicker: You don’t want to use up half your budget for such a service.
Don’t be surprised if you see your mom on Snapchat using that (somewhat terrifying) bumblebee filter. While the chat app’s user base still skews young—70 percent are millennials and 30 percent of teens rank Snapchat as their most important social network—its older audience is growing at a rapid pace.
Three years ago, everyone thought Google Glass was going to be the future of augmented reality. But by 2015, Glass was pulled from the market and deemed a failure. Turns out, people didn’t really want AR in their glasses—they wanted it to help them catch Pokémon on their phones. Just 24 hours after the Pokémon Go app launched on July 6, SimilarWeb found that it was already ...
Next time someone scoffs at the importance of content marketing, feel free to tell them they’re not just a few years behind. They’re 284 years behind. As Content Marketing Institute reports in its new infographic, “A Brief History of Content Marketing,” the oldest example of content marketing dates all the way back to 1732.
One might not think the National Association of Realtors would be on the cutting edge of the content marketing revolution. Yet the 106 year-old B2B trade association was among the first to adopt a direct-to-consumer content strategy when it launched HouseLogic, a digital content hub, five years ago. By the summer of 2015, HouseLogic had over 1.
A unicorn sits on a toilet and poops out rainbow ice cream while a Shakespearian man makes too many innuendos to count. That might not seem like the best way to market your company, but it’s actually the premise of one of last year’s most successful branded videos. With almost 100 million views combined on Facebook and YouTube, “This Unicorn Changed the Way I Poop” helped put ...
Publishing a post on LinkedIn is easy. Effectively putting money behind it can be hard. According to the Content Marketing Institute’s report “2016 Benchmarks, Budgets, and Trends—North America,” 94 percent of B2B marketers use LinkedIn to distribute content. But only 51 percent pay to promote their posts on social platforms. And of those who do, only 45 percent say those ads are effective.
Publishing a post on LinkedIn is easy. Effectively putting money behind it can be hard. According to Content Marketing Institute’s report, “2016 Benchmarks, Budgets, and Trends—North America,” 94 percent of B2B marketers use LinkedIn to distribute content. But only 51 percent pay to promote their posts on social platforms. And for those who do, only 45 percent say those ads are effective.
Contently Case Stories is a series highlighting some of Contently’s most successful clients. You probably don’t know Jim and Lyn. Or Alberto and Nory. Or Jörg and Brigit. But odds are, you can relate to their stories on some level. They might remind you of your family and friends. And most importantly, their personal narratives could help you be more proactive about your future.
Contently Case Stories is a series highlighting some of Contently’s most successful clients. When Victoria Beckham announced plans to take her growing fashion empire to Hong Kong, well-heeled circles took note. However, this wasn’t the only story making headlines. Global enterprises and real estate tycoons were interested in what the move said about the health of Hong Kong’s retail sector.
“Let’s face it,” said Matt Johnson, State Farm’s former head of digital marketing. “Insurance is not a high-interest category for someone aged 18 to 35. They want to spend as little time as possible thinking about insurance.” On the surface, the perception of the insurance industry can be a huge hurdle.
Here’s an important question about the startup industry: Does a job at BarkBox actually involve petting cute dogs? With Uncubed‘s new video classes, BarkBox is able to answer that question (it’s a yes) while also offering useful information to recruits who might want to apply to work at the company.
In 2016, marketers and singles are suffering from a similar problem. While quality is more important than quantity—regardless of whether you’re publishing content or swiping right on Tinder—it’s easy to get stuck in a numbers game. For marketers, this issue is most prevalent when we talk about lead generation.