Amanda Walgrove

  • How Brexit Will Affect UK Marketing Budgets in 2017

    In June, the UK voted to leave the European Union. While the split hasn’t officially taken place—government will negotiate terms with the EU over the next two years—the decision has already impacted the country’s economy and, in turn, its advertising industry. Since the summer, advertisers have had a tough time securing clients outside of the UK.

    Amanda Walgrove/ The Content Strategistin How To's- 26 readers -
  • Infographic: The Top Salaries in Content Marketing

    Content strategists must’ve been good last year because they’re set to enjoy a salary boost in 2017. That’s according to new research from The Creative Group, a staffing firm which collected data for more than 120 creative and marketing jobs across the U.S. After looking through the data, the companies pinpointed the eight highest-paying tech and creative careers.

    Amanda Walgrove/ The Content Strategistin Content- 56 readers -
  • ‘Twas the Night Before My Social Media Detox

    ’Twas the night before Christmas, when all through the house Not a creature was stirring, not even my mouse. The tweets were all scheduled and fact-checked with care, In hopes that some readers would still be on there. The videos were nestled all snug in their embeds, While visions of view counts danced in my head.

    Amanda Walgrove/ The Content Strategistin Social- 21 readers -
  • Infographic: How Tech Has Changed Black Friday

    It’s true, tech is changing holiday shopping habits—not just because I skipped Black Friday this year to binge-watch the Gilmore Girls revival on Netflix. According to a new infographic from digital agency Sequence, customers are getting used to making their holiday purchases online. Actually, they prefer it, which shouldn’t shock anymore during a time when stores can feel ove ...

    Amanda Walgrove/ The Content Strategistin How To's- 21 readers -
  • Infographic: A Marketer’s Guide to Posting on LinkedIn

    It feels like social media editors only have fun on Twitter and Facebook. Those platforms may be the go-to places for celebrities and “sexy” B2C brands—if Denny’s is ever going to be sexy, this is it—but when it comes to B2B marketing, LinkedIn has them beat. According to a new infographic from WebpageFX, 80 percent of B2B social media leads come from LinkedIn.

    Amanda Walgrove/ The Content Strategist- 50 readers -
  • Infographic: How Consumers Feel About Branded Emojis

    In 2015, for the first time ever, the Oxford Dictionaries word of the year wasn’t a word. It was an emoji—specifically, the “face with tears of joy” emoji. You know the one. As Oxford University Press wrote of the decision, “Emojis are no longer the preserve of texting teens—instead, they have been embraced as a nuanced form of expression, and one which can cross language barriers.

    Amanda Walgrove/ The Content Strategistin How To's- 14 readers -
  • The Truth About the ROI of Online Video Ads, in 5 Charts

    Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI. A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase). So while it might be nice to brag that your Facebook video got a million views, t ...

    Amanda Walgrove/ The Content Strategist- 17 readers -
  • Infographic: What Marketers Need to Know About Google RankBrain

    Ever wonder what’s behind Google’s search results? While the company is notoriously tight-lipped about its secret sauce, it has recently spilled some information about a key ingredient. It’s called Google RankBrain, an artificial intelligence system that handles ambiguous and never-before-seen search queries. If that still sounds kind of vague that’s because, well, it is.

    Amanda Walgrove/ The Content Strategistin Google- 13 readers -
  • The Top 10 Free Content Analytics Tools

    So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. And here’s the kicker: You don’t want to use up half your budget for such a service.

    Amanda Walgrove/ Relevancein Paid Search Content- 41 readers -
  • How Pokémon Go Cracked The Augmented Reality Code

    Three years ago, everyone thought Google Glass was going to be the future of augmented reality. But by 2015, Glass was pulled from the market and deemed a failure. Turns out, people didn’t really want AR in their glasses—they wanted it to help them catch Pokémon on their phones. Just 24 hours after the Pokémon Go app launched on July 6, SimilarWeb found that it was already ...

    Amanda Walgrove/ The Content Strategist- 17 readers -
  • Infographic: The History of Content Marketing

    Next time someone scoffs at the importance of content marketing, feel free to tell them they’re not just a few years behind. They’re 284 years behind. As Content Marketing Institute reports in its new infographic, “A Brief History of Content Marketing,” the oldest example of content marketing dates all the way back to 1732.

    Amanda Walgrove/ The Content Strategist- 29 readers -
  • 5 Tips for Creating Shareable LinkedIn Posts

    Publishing a post on LinkedIn is easy. Effectively putting money behind it can be hard. According to the Content Marketing Institute’s report “2016 Benchmarks, Budgets, and Trends—North America,” 94 percent of B2B marketers use LinkedIn to distribute content. But only 51 percent pay to promote their posts on social platforms. And of those who do, only 45 percent say those ads are effective.

    Amanda Walgrove/ Relevance- 37 readers -