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Seth Godin, Tim Ferriss, and Neville Medhora have established themselves as personalized marketing authorities. However, they didn’t start out that way. They were just average people like you and me. Though their approaches are different, there’s a lot you can learn from the way in which they communicated with their customers and learned to deliver what the customer needed.
A/B testing is a company’s Pandora box and marketers’ Holy Grail: it helps businesses understand what their customers want, it helps them generate leads, and gain social media hype, convert and, ultimately, stay ahead of the competition. With so many tools available, A/B testing can be and should be done to optimize and upgrade your website’s components and see what works the best.