amazon media group

  • How retail is reinventing the banner ad

    The banner ad is one of digital advertising’s oldest tools — it turned 20 in October. Yet it’s also one of the industry’s most maligned. The ubiquitous banner ad, critics say, is chiefly ignored by consumers because it’s just not very helpful. But one sector is working to change that. Online retailers (and the agencies that serve them) are reinventing banner ads with new techn ...

    Digidayin How To's- 10 readers -
  • 5 digital-first retailers making a mark in the physical world

    eCommerce companies like Amazon have built their brands into powerhouses online. Amazon, for example, has approximately 260 million active customer accounts worldwide. But as the distinction between online, mobile and real-world commerce evaporates, even digital-first brands are making their mark in the real world.

    Digiday- 23 readers -