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Beijing and New Delhi probably aren’t the first cities that come to mind as hotbeds of mobile commerce. But they should be. Across the globe, emerging markets are springing to digital life, and at their core is a vibrant mobile infrastructure. The Times of India announced that mCommerce grew 800 percent over the last year. Moreover, the country sees 1.
The banner ad is one of digital advertising’s oldest tools — it turned 20 in October. Yet it’s also one of the industry’s most maligned. The ubiquitous banner ad, critics say, is chiefly ignored by consumers because it’s just not very helpful. But one sector is working to change that. Online retailers (and the agencies that serve them) are reinventing banner ads with new techn ...
eCommerce companies like Amazon have built their brands into powerhouses online. Amazon, for example, has approximately 260 million active customer accounts worldwide. But as the distinction between online, mobile and real-world commerce evaporates, even digital-first brands are making their mark in the real world.