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When you think about affiliate marketing you probably jump to digital tactics like PPC, display, or rewards websites, and lump phone calls in with offline strategies. The truth is, phone calls are quickly taking over the digital landscape due to their increasing volume and high quality nature. In the new Call Intelligence Index, Invoca reports that phone calls have conversion ...
Performance marketers are experts in the realm of online activity, lead forms, and clicks, clicks clicks. But while you’re testing, optimizing, and driving more online traffic than ever, consumer behavior has undergone a paramount shift with the mobile transformation. Performance marketers that continue to solely push and collect data from online-only interactions are swimming upstream.
Performance marketers sometimes feel like they’re losing an uphill battle, and for good reasons. They have to combat perpetual issues of scalability and quality while trying to figure out how to make mobile work. But there is a path to victory, and as it turns out, it’s pretty easy. We’ve compiled seven stories of cutting-edge brands, networks, and agencies who are using pay ...