- Our Blog
Please forgive me for the title, I couldn’t resist. But I would like to think it is apt in some ways. The creation of influence in content is no more formulaic than the influence in business is. Being kind, helpful, likeable… these are all principal factors in making content that genuinely attracts readers and builds your authority beyond the scope of the piece.
Social media is now a part of customer service that is undeniable. Companies without a social media page where customers can reach them quickly and effectively are going to face an uphill battle when it comes to maintaining a loyal fan base. There are too many competitors that are on the right page.