amy elderkin

  • A Guide to Crafting the Perfect Snapchat Story: 12 Tips for Success

    Snapchat was launched in 2011 and now has over 100 million daily active users, reaching 41 percent of all 18 to 34 year olds in the U.S. Although Snapchat is wildly popular, many new users still struggle with how to best take advantage of the app. In this guide, we’ll go through some of the tools available to help you craft the perfect Snapchat Story.

    Hootsuite- 8 readers -
  • Run Your Social Media Like an Agency

    It’s pretty much human nature to want the greatest rewards with minimal cost and minimal effort. With my agency, I get asked the question, “how do I run my social media the way your agency does for your clients” more often than you would think. I need to be honest with you; it’s tough. Marketing agencies are in business because they have a team of skilled people who are all wor ...

    Hootsuitein Social- 6 readers -
  • How Big Brands Are Using Humour on Social Media (and Why You Should Too)

    “People don’t buy from clowns.” The famous quote from Claude C. Hopkins may have been true in 1923, but times have certainly changed. Some of the biggest brands in the world use humor to sell their products on social media. We all love a good laugh and when we’re choosing who to follow on Twitter or Facebook, brands that make us smile are usually at the top of the list.

    Hootsuitein Social How To's- 22 readers -
  • A Digital Marketing Agency Perspective: Working With New Clients

    The prospect of a new client can be incredibly exciting and important for a digital marketing agency. Although our intentions are good, developing a relationship with a new client can be a tricky balancing act. You want to start building the foundation for the long-term, but you also need to make sure early on that you’ve got the right fit.

    Hootsuite- 13 readers -