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When you write sales copy, it’s easy to get consumed by one thought: make the sale. But this focus could actually be your copywriting downfall. While you want to make a sale, your customer wants a transformation. If you don’t share that vision of transformation when you write, your message could fall flat right when you need it most: at the buy button.
We were silent as the car left the coziness of our home to the bright lights of the train station. I’d never been so anxious. At the drop-off bay, I opened the door to leave and gave a barely noticeable lurch … barely noticeable. My husband looked at me with wide eyes. “Did you just throw up in your mouth?!” “No …” (I lied.
Leading up to my wedding, I indulged in one of the most lavish things. No, I didn’t order doves to be released after the ceremony or commission an intricate ice sculpture. I hypnotically worked my way through half a tube of $45 lip gloss in just two weeks. How did it happen? Simple, subtle, persuasive content.
In a space as fast-paced as the Internet, you know there are many tasks you “should” perform to reach more people with your story. You’re well-aware of other businesses with meteoric rises to fame and companies thrown into the spotlight seemingly overnight. In order to seize opportunities, you know you have to stay ahead of the game with relentless focus.
When you’re deciding what content to create for your business, the lure of sexy is tempting. A new “Top 10″ post goes viral. Or maybe a controversial blog post gets featured on a top site and catapults you (and your business) into the spotlight. A sudden influx of views, shares, and attention is appealing … But sometimes showing peacock feathers can have a fleeting ...